Will Moorad is among a group of individuals who are launching the World Fitness Project (WFP), a new competitive fitness league. In a collaborative post on Instagram, Moorad and the WFP shared that more news would be coming soon.

In the hours following the post, some of the top names in CrossFit like Noah Ohlsen, Jack Farlow and Brooke Wells commented and began following the new account.

Additionally, James Sprague, Saxon Panchik, Chandler and Jessi Smith and Anikha Greer began following the WFP Instagram account.

While the WFP made its first post last night, Moorad has talked about the need for a different season structure for elite athletes. In an interview on Coffee Pods & Wods in September, Moorad shared his thoughts on the potential of a new league.

“I think the closest we got to making it a real pro sport was kind of like the Sanctional model,” said Moorad in his interview with Pedro. He continued, “There is a way to do it better and I think there’s a lot of tour sports that do it better already and give their athletes an actual season that has multiple opportunities to gain points to work towards a world championship bid.”

Moorad added that this time of season structure would provide more earning opportunities for athletes, along with more media coverage throughout the season.

But he stopped at saying a new league had to be a complete replacement of the current CrossFit Games season.

Moorad explains, “I think you could do that it you could create something like that that runs at the same time as the [CrossFit] Games. You could do both if you wanted to but I just think as far as like professionalizing the sport of fitness is a long way to go and I think creating continuity, may maybe this is a resolution, but like creating continuity between several of the big events where you can work together and you can work towards like gaining points towards a world championship or earning a play place at the World Championships is the way to go.”

But of course there are limitations to starting something new, particularly money. Moorad acknowledges this and Pedro adds that right now so few athletes can earn a living solely on prize money from competitions.

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Watch Moorad’s interview with Pedro. The video starts when Moorad begins to weigh in on his thoughts about the current CrossFit Games structure and how he thinks it could be improved.

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At this time it is unclear how (or which of) Moorad’s statements on CPW will align with the WFP, but it is very likely that this discussion hints at the direction of where Moorad and the WFP team are looking to take it.

So who is behind WFP? Right now it appears to be Moorad, Ryan Husband and Jackson Terry. Or at least that is who the WFP is following on Instagram.

Husband is the founder and CEO of LRX Apparel. He’s also an “athlete and entrepreneur” according to his Instagram bio. Terry, is the Executive Director of Goodlyfe, one of Moorad’s sponsors.

Following the post, I reached out to Moorad. He said he was not ready to share more information at this time, but that he is really excited to share more information soon.

Until then, you can visit worldfitnessproject.com and sign up for their email list. Of course, I’ll be following this and reporting back as I learn more.