CLEVELAND, Ohio — The Dallas Cowboys haven’t played in the Super Bowl since winning it in January 1996. Since then they’ve been 5-13 in the playoffs and haven’t reached an NFC Championship Game.
But that hasn’t hurt the valuation of America’s Team. Despite that lack of playoff success, the Cowboys are tops in the NFL with a valuation of $10.32 billion, the first team to exceed the $10 billion mark.
That’s according to Sportico, which released its list of team valuations on Tuesday.
The Cleveland Browns are valued at $5.14 billion, which puts them at No. 23 on Sportico’s list. That’s an increase of two spots for the Browns, who have won just one playoff game since the team’s return to the NFL in 1999.
That’s still a nice return for Browns owners Jimmy and Dee Haslam, who purchased the team in 2012 for $1 billion. The Haslams currently are considering building a domed stadium in Brook Park for $2.4 billion. If that happens, it most likely would increase the value of the franchise.
The other NFL team in Ohio, the Cincinnati Bengals, is ranked at the bottom of Sportico’s list with a valuation of $4.71 billion. That’s despite making a Super Bowl appearance during the 2021 season and having one of the best quarterbacks in the league with Joe Burrow.
The team that beat the Bengals in the Super Bowl, the Los Angeles Rams, are ranked No. 2 on the list at $7.79 billion. The Rams play at SoFi Stadium, a state-of-the-art indoor-outdoor facility which cost between $5 billion and $6 billion to construct.
Here are Sportico’s rankings:
1. Dallas Cowboys, $10.32 billion
2. Los Angeles Rams, $7.79 billion
3. New York Giants, $7.65 billion
4. New England Patriots, $7.31 billion
5. San Francisco 49ers, $6.86 billion
6. New York Jets, $6.8 billion
7. Miami Dolphins, $6.76 billion
8. Philadelphia Eagles, $6.75 billion
9. Las Vegas Raiders, $6.7 billion
10. Washington Commanders, $6.3 billion
11. Chicago Bears, $6.26 billion
12. Houston Texans, $6.01 billion
13. Atlanta Falcons, $5.9 billion
14. Seattle Seahawks, $5.59 billion
15. Pittsburgh Steelers, $5.55 billion
16. Tampa Bay Buccaneers, $5.5 billion
17. Denver Broncos, $5.49 billion
18. Kansas City Chiefs, $5.43 billion
19. Green Bay Packers, $5.39 billion
20. Minnesota Vikings, $5.32 billion
21. Tennessee Titans, $5.29 billion
22. Los Angeles Chargers, $5.22 billion
23. Cleveland Browns, $5.14 billion
24. Carolina Panthers, $5.13 billion
25. Baltimore Ravens, $5.12 billion
26. Buffalo Bills, $5.08 billion
27. Indianapolis Colts, $4.99 billion
28. Detroit Lions, $4.93 billion
29. Arizona Cardinals, $4.85 billion
30. New Orleans Saints, $4.79 billion
31. Jacksonville Jaguars, $4.76 billion
32. Cincinnati Bengals, $4.71 billion
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