Reading Time: 2 minutes

Visit Qatar debuted The Doha Club during UEFA EURO 2024™ at Berlin’s Fan Zone Reichstag and Munich’s Fan Zone Olympiapark, drawing in around 45,000 fans. This unique activation provided a contemporary beach club ambiance where visitors could deeply engage with Qatari culture. Attendees savored local treats such as Qahwa (Arabic coffee) and Karak (milk tea), experienced authentic Qatari hospitality, and participated in activities like footvolley and donning the traditional Qatari Bisht.

His Excellency Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism and the Board of Director of Visit Qatar, expressed his appreciation: “ I would like to  extend my congratulations to the Spanish team for their well-earned victory. We are pleased with our ongoing UEFA partnership, , which has provided a platform for a seamless cross -cultural intergration during Europe’s number one  football tournament. This partnership underscores Qatar’s status as a premier sports destination and builds upon our proud legacy of hosting major sports events.”

His Excellency further remarked, “The activities organized by Visit Qatar during the tournament, which offered insight into the unique fusion of Qatar’s authenticity and modernity that truly have been warmly welcomed by European fans.”

Eng. Abdulaziz Ali Al Mawlawi CEO of Visit Qatar said: “We have successfully concluded our activations at EURO 2024™. We are delighted with the great turnout and the enthusiasm for the Doha Club at the fan zones in both Berlin and Munich.”

He added: “Through this initiative, we helped familiarise fans from all over the world with Qatar’s culture and hospitality. Visit Qatar’s aim was to leverage the tournament’s extensive reach and popularity to promote Qatar as a premier tourist destination across key markets in Europe.”

Alongside its on-ground activations, Visit Qatar launched a dynamic campaign featuring the UEFA EURO 2024™ trophy to promote its ‘Stopover in Qatar’ initiative. This high-impact campaign was broadcast across 49 media channels in major European markets, highlighting Qatar’s iconic landmarks and encouraging travelers to explore the country during layovers and short stays.

Additionally, Visit Qatar teamed up with COPA90, a prominent football platform, to produce captivating content with football influencers and football legend Rio Ferdinand, spotlighting Qatar as a must-visit destination.

These initiatives included ticket giveaways tied to UEFA EURO 2024, with over 30 winners granted access to the matches, enhancing fan engagement and experience. Visit Qatar also boosted participation in EURO 2024 Fantasy Football, where nearly 3.7 million fans competed, with the grand prize including a trip to Qatar for two.

Looking forward, Qatar is solidifying its status as a top venue for international sports events, with preparations already in progress for the 2027 FIBA Basketball World Cup and the 2030 Asian Games, showcasing its advanced infrastructure and expertise in hosting major sporting events.