Visit Qatar has initiated two developments aimed at enhancing the country’s tourism profile—it’s “What a Difference a Day Makes” stopover campaign and the launch of a dedicated Visit Qatar TV channel in collaboration with Es’hailSat. These efforts come in response to Qatar’s growing appeal as a tourist destination, particularly among GCC residents and international travellers.

The stopover destination campaign 

The “What a Difference a Day Makes” campaign targets travellers who pass through Hamad International Airport, inviting them to extend their layovers into short stays. Focused on the GCC market, the campaign positions Qatar as an ideal stopover destination, offering a range of activities that can be experienced within 24 hours.

Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, emphasized the strategic importance of the campaign, noting that 100 per cent of visitors to Hamad International Airport are potential guests. “We aim to showcase the diverse and enriching experiences travellers can have during a brief stay in Qatar. From its vibrant cultural scene to its luxurious beachfront hotels, Qatar offers something for everyone,” he said.

Qatar’s compact size makes it easy for visitors to enjoy its cultural sites, luxury hotels, and beach front locations without travelling far from the airport. From visiting museums to relaxing at resorts, the campaign suggests that even a short stopover can offer meaningful experiences.

The campaign’s digital platform features curated itineraries based on different lengths of stay, alongside easy booking options. It also ties into Qatar Airways’ stopover packages.

TV channel partnership with Es’hailSat

Alongside the stopover campaign, Visit Qatar has also partnered with Es’hailSat to launch a dedicated TV channel as part of efforts to further elevate the country’s visibility as a tourist destination. The channel will broadcast on the Es’hail-2 satellite, which covers the Middle East and North Africa.

The channel’s content is designed to inform visitors about Qatar’s tourism offerings, including its cultural attractions, hotels, and events. It will also be available in hotels across Qatar, providing travellers with real-time information on activities and experiences available during their stay.

Es’hailSat CEO, Ali Bin Ahmed Al-Kuwari, noted that the partnership supports Qatar’s broader tourism strategy, enabling a targeted communication platform to reach regional and international audiences.

These initiatives come at a time of sustained growth in Qatar’s tourism sector. Following a record 4 million visitors in 2023, the country’s tourism numbers continue to climb.

As a popular destination for visitors from the GCC, Qatar has focused on diversifying its tourism offerings and expanding its infrastructure to cater to a growing number of tourists.