The Indian sports PR and marketing agency, Uncut PR has secured the media mandate yet again for the marquee T20 league featuring retired players, Legends League Cricket (LLC).

As per the deal, the firm will execute all PR initiatives to ensure the brand’s strong presence.

Uncut PR, India’s top sports public relations and marketing business, has been bringing together stakeholders in the sports industry to help the country’s athletes thrive. Since 2018, the organisation has created various public relations initiatives to assist corporations, teams, and leagues in meeting their outreach goals. Uncut PR consistently achieves results for its sports clients by combining a strategic approach with industry resources.

Uncut PR has worked with a variety of national sporting entities over the last six years, such as the Professional Golf Tour of India and the Indian Rugby Football Union. Notably, it has also collaborated with sports teams such as Tamil Thalaivas, Shivaji Park Lions, and others to offer a combination of sports and entertainment. Global Sports, Mogo ESports, and Purple Goat Sportainment are among the companies that have used Uncut PR for media exposure.

Aditi Srivastava Dhanu, Founder, Uncut PR, commented, “We are excited to partner with Legends League Cricket once again. We understand the mechanisms of the sports sector and working with such an iconic league, LLC again cements our belief in the progress we are making. This will also give us an opportunity at global exposure and we are committed to furthering the brand’s recognition, growth and contribute to their journey.”

Raman Raheja, Co-founder of Legends League Cricket, said, “We are happy to onboard Uncut PR once again for the upcoming season of Legends League Cricket. Legends League Cricket is a one of its kind, elite competition that brings back the most loved cricketers to do what they do best. Uncut PR’s quick thinking, innovative, hands on approach has been key through the entirety of last season and it was the right move for us to continue with them.”

Roma Dutia, Co-founder, Uncut PR, said, “Uncut PR thrives on working with the best sporting leagues and sporting talent across various sports in India and around the world. Associating with LLC again reassures us of the the work we do and are looking forward to be a working cog within the 2nd most viewed cricketing league in the world.”

In recent times, LLC also appointed Buffalo Soldiers to lead the competition’s creative strategy and marketing.