Travis Kelce to return to NFL, signaling Taylor Swift's third season supporting Chiefs

Travis Kelce to return to NFL, signaling Taylor Swift’s third season supporting Chiefs

Posted by author February 28, 2025 NFL

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Looks like the third season of Taylor Swift goes to Arrowhead is returning in September after the singer’s boyfriend Travis Kelce announced another year with the Kansas City Chiefs.

The tight end told ESPN’s Pat McAfee via text, “I’m not (expletive) leaving. The show goes on.”

On Thursday evening, the NFL also sent out a combined Instagram post with Kelce’s podcast account “New Heights.” The photo of a smiling No. 87 has the text: “From the desk of @tkelce: IT’S TIME FOR YEAR 13.”

The schedule for the new season has not been released and typically doesn’t come out until around May. With the exception of the Super Bowl, Swift only showed up to Arrowhead Stadium games last year where she is familiar with the staff and security (and fans don’t boo her).

A return of the Eras Tour singer means Swifties can get excited to see what her new year of NFL fashion will bring.

A special edition about Swift and Kelce

‘Cause she’s cheer captain’

The Chiefs’ record over the past two seasons is 19-4 with the “You Belong With Me” singer in the crowd.

Last year she attended 10 games with the red-and-gold going 9-1:

Feb. 9: Eagles beat the Chiefs at the Super Bowl 40-22
Jan. 26: Chiefs beat the Bills 32-29
Jan. 18: Chiefs beat the Texans 23-14
Dec. 21, 2024: Chiefs beat the Texans 27-19
Nov. 29, 2024: Chiefs beat the Raiders 19-17
Nov. 10, 2024: Chiefs beat the Broncos 16-14
Nov. 4, 2024: Chiefs beat the Buccaneers 30-24
Oct. 7, 2024: Chiefs beat the Saints 26-13
Sept. 15, 2024: Chiefs beat the Bengals 26-25
Sept. 5, 2024: Chiefs beat the Ravens 27-20

After setting social media on fire by showing up to her first game on Sept. 24, 2023, Swift went to 13 games — the Chiefs won 10 and lost three matchups — for the 2023-2024 season.

Feb. 11, 2024: Chiefs beat the 49ers 25-22
Jan. 28, 2024: Chiefs beat the Ravens 17-10
Jan. 21, 2024: Chiefs beat the Bills 27-24
Jan. 13, 2024: Chiefs beat the Dolphins 26-7
Dec. 31, 2023: Chiefs beat the Bengals 25-17
Dec. 25, 2023: Raiders beat the Chiefs 20-14
Dec. 17, 2023: Chiefs beat the Patriots 27-17
Dec. 10, 2023: Bills beat the Chiefs 20-17
Dec. 3, 2023: Packers beat the Chiefs 27-19
Oct. 22, 2023: Chiefs beat the Chargers 31-17
Oct. 12, 2023: Chiefs beat the Broncos 19-8
Oct. 1, 2023: Chiefs beat the Jets 23-20
Sept. 24, 2023: Chiefs beat the Bears 41-10

Apex Marketing, a 10-year-old firm that provides sponsorship and brand analytics for entertainment and sports venue owners and commercial brands, found that Swift brought $992 million worth of publicity to the NFL over the past two years.

“This is just media buzz,” Eric Smallwood, president of Apex, told USA TODAY. “If you were a brand and you wanted to go and buy media for your product or service, you would have to spend this amount to garner this level of media exposure.”

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Follow Bryan West, the USA TODAY Network’s Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.