Toyota executes programmatic DOOH in Qatar with Elan Group – Campaign Middle East
Toyota Qatar, in partnership with Al Abdulghani Motors in Qatar, has become the first automotive brand to execute a programmatic DOOH campaign in Qatar.
The Toyota omnichannel campaign was carried out across the brand’s social media channels as well as across Elan Media’s strategically located DOOH screens in high-traffic areas, delivering tangible results.
The campaign achieved 1.3 million impressions in the first week, effectively capturing attention both online and in the real world through Elan Media’s DOOH screens.
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