TikTok Shop, specialist retail and Amazon’s ascent: Navigating the new beauty landscape
This article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business, The Fashion Exec’s Guide and bi-monthly Market Insights Reports, sign up for Advanced Membership here.
Today, a beauty product is sold every two seconds on TikTok Shop. Amazon has become the largest e-commerce merchant for beauty in Europe. Specialists like Sephora and Ulta Beauty are fighting back with a focus on experiential retail, to varying degrees of success. Meanwhile, Farfetch and Net-a-Porter have both discontinued their in-house beauty businesses.
Related
Fraud network uses 4,700 fake shopping sites to steal credit…
A financially motivated Chinese threat actor dubbed "SilkSpecter" is using thousands of fake online stores to steal the payment card details of online s
Record number of holiday shoppers will scout for deals over…
Major retailers cutting prices ahead of holiday seasonJust in time for holiday shopping to begin, Target is reducing prices on over 2,000 items for the second t
You Don’t Need to Wait to Shop Yeti Black Friday…
The best Black Friday Yeti deals are almost here, and few brands are more popular during shopping holidays. Yeti has a simple value proposition: They make the b
20 holiday gifts that men actually want
Shop Yeti coolers, Funko Pop Advent calendars, Callaway rangefinders and more.— Recommendations are independently chosen by our editors. Purchases you make th
