Let’s face it — we all shop on Amazon and are constantly looking up what to add to our carts next. Some products we deem essentials while others are ones we really want and simply have to hit the word “checkout.”

Dare we say the crowd-favorite Oral-B Electric Toothbrush is both an essential and an item we really want?

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Impressively, one of the best electric toothbrushes we reviewed is $100 off on Amazon right now — and right before Prime Big Deal Days. Otherwise dubbed as October Prime Day, the two-day shopping event is returning on Oct. 8 to 9, and there are a ton of early deals to score right now.

Clad with a charging travel case and four replacement brush heads, the Oral-B iO Series 10 Rechargeable Electric Toothbrush is locked and loaded at a great value. It also features a two-minute timer, seven cleaning settings, and a pressure sensor to protect your gums.

You’ll also want to sign up for Amazon Prime if you’re not already a member to unlock fast, two-day shipping and other perks. This is how you can access all of the upcoming Prime Big Deal Days offers, too.

It’s safe to say this early October Prime Day deal is one your dentist would be proud of. Electric toothbrushes, in general, are known for their ability to remove more plaque than your average dollar-store brand, along with aiding in a pleasing brushing experience with well-designed bristles.

Uniquely, the Oral-B iO Series 10 Rechargeable Electric Toothbrush allows you to attain whiter teeth from its first day of use, thanks to its iO dentist-inspired round brush head, which removes surface stains. You can also pick up some of the best teeth whitening kits for some extra oomph before and after use.

This electric toothbrush is also personalized aside from helping to drive away unwanted plaque. With iOSENSE, you’ll receive real-time coverage, time and pressure guidance directly via the charger without opening your Oral-B app. That said, it’s one of the smartest way to brush and track your habits.

After using the iO Series 10, it’s clear that its micro-vibrations are both gentle and personalized, while its oscillating action isn’t abrasive near the gum area. Its quick charge station makes it great for keeping on your bathroom. It’s pretty modern and minimal, so much so that you’ll want to display it.

Even better, the iO pressure sensor signals if you brush too hard, too soft, or just right (aka, the Goldilocks standard) for an effective and safe clean. As far as electric toothbrushes go, you don’t want to miss the Oral-B iO Series 10 Rechargeable Electric Toothbrush in particular, the gold standard that’s $100 off for a limited time.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.