• Investors have been piling cash into cricket in recent years.
• They are targeting the sport’s global appeal and new short-format competitions.
• Investors include Microsoft CEO Satya Nadella, Google CEO Sundar Pichai, and India’s billionaire Ambani family.

Cricket has never quite captured the American audience, but it is fast becoming one of the hottest investments in the US.

Billionaires and tech executives are just some of the investors spending big on the game as they eye up its huge global appeal and new tournaments designed to appeal to younger audiences.

A recent auction of franchises in the UK’s The Hundred — a short-format cricket league launched in 2021 — saw investors from Silicon Valley, New York, and India pile cash into the competition.

Business Insider has taken a look at some of the big names investing in the sport.