Target’s holiday shopping experience this holiday season will feature a mix of immersive in-store displays and digital features aimed at enhancing every visit.

Target’s festive spirit begins with the iconic peppermint swirl, a signature motif seen throughout stores, packaging, and promotional materials, guiding shoppers through themed areas filled with gifts, décor, and seasonal treats. Additionally, customers can enjoy special events and exclusive digital tools to help make their holiday shopping more fun and efficient.

Key Features of Target’s Holiday Shopping Experience

Target’s theme for the holidays centers around the peppermint swirl, which brightens stores with red-and-white visuals that make holiday shopping feel magical. The theme is woven into every part of the Target experience, from marketing and product packaging to special themed areas throughout the stores. These areas, like the “Merry Cherry Chalet” and “Candy Cane Corner,” offer gifts and treats designed to evoke warmth, comfort, and holiday joy.

Shoppers looking for cozy gift ideas can find them at Merry Cherry Chalet, while Candy Cane Corner tempts taste buds with over 50 new holiday treats, including classic favorites like peppermint bark and festive truffles. For all the decorations needed to spruce up the holiday home, the “Trim the Tree Lot” offers everything from lights and ornaments to tree toppers.

Adding to the in-store magic is Berry the Bear, a lovable 9-foot character who’ll make appearances at select stores, delighting children and families alike. Target Circle members can even bring Berry home with them as a plush toy, along with matching family pajamas. For shoppers in New York City, Atlanta, and Dallas, Target Wonderland events will take the holiday experience to new levels, transforming into immersive pop-up destinations. These events feature interactive and shoppable displays from brands like Hasbro, LEGO, Marvel, and L’Oréal.

Target has also enhanced its digital shopping experience with personalized holiday wish lists, gift guides, and meal inspirations on its website and app. Seasonal digital features, such as falling snowflakes and animated characters, bring a festive touch to online browsing, making it feel as merry as an in-store visit. The “Happier Holidays” marketing campaign amplifies this experience through a heartwarming ad series, set to the classic song “Pure Imagination,” which captures the magic of holiday shopping at Target.

To make holiday shopping as convenient as it is cheerful, Target offers Drive Up, Order Pickup, and free two-day shipping on orders over $35. Target Circle members receive exclusive benefits, including same-day delivery options, discounts, and special offers.

Target Is Also Ready for Thanksgiving

Target is making Thanksgiving more affordable this year by offering a meal deal that’s $5 cheaper than last year. For just $20, families can get a complete Thanksgiving feast for four people, featuring popular holiday essentials. The meal includes:

• Good & Gather Premium Frozen Turkey (up to 10 pounds)
• Good & Gather Russet Potatoes (5 pounds)
• Del Monte Cut Green Beans
• Campbell’s Cream of Mushroom Soup
• Ocean Spray Jellied Cranberry Sauce
• Stove Top Turkey Stuffing Mix (6 ounces)
• Heinz Home Style Roasted Turkey Gravy

Rick Gomez, Target’s executive vice president, emphasized the company’s commitment to providing high-quality, affordable meal options, alongside a range of other holiday offerings and special savings through Target Circle 360.