The World Fitness Project’s first in-person competition is just outside of Indianapolis at the Grand Park Sports Campus in Westfield, Indiana. As the WFP team ramps up its preparation, information about Vendor Village is being circulated to brands who might be interested in showcasing their products to the athletes and spectators in attendance.

So, just like I did for the Rogue Invitational and the CrossFit Games, I got my hands on the Vendor Deck for Tour Event 1 of the World Fitness Project.

The nine-page document is relatively light when in comes to details regarding Vendor Village (at least compared to the 23-page Rogue Invitational package), but it does give some insight into what the WFP team is planning for in regards to the live competition experience.

WFP OVERVIEW

The Vendor Deck begins with a brief overview of what the WFP is and the distinction between the Pro and Challenger athletes. It also references the the community divisions, “…we’ve also created an inclusive environment for competitors of all levels to experience and engage with the excitement of our competitions.”

In addition to the Pro and Challenger divisions, the WFP will also include community divisions from four-person team to age group same-sex pairs. Up to 520 athletes will compete in these team divisions at each Tour Event.

The Vendor package does allude to their reach on Instagram, boasting a Community Reach of over 13 million.

ATTENDANCE

Between the Pros, Challengers and Community divisions, there will be over 600 athletes competing at the Tour Event in Indianapolis. 

But what might be more important, at least for vendors, is that the WFP is expecting over 5,000 spectators to be in attendance.

Spectator tickets are currently on sale via Eventbrite. Tickets range from a 3-day pass for $100 to single-day admission for $50.

And then there are a limited number of Weekend VIP passes available. These are $500 and include floor level seating, full service wait staff and a parking pass. Only 72 Weekend VIP tickets are available and as of the time of this article, 66 are remaining.

EXHIBITOR PRICING

As for booth space within Vendor Village, the WFP has two standard options – a 10×10-ft booth and a 10×20-foot booth. The standard 10×10 booth costs $2,850 USD while the 10×20 booth is $5,700.

The pricing is well below the $9,000 cost for a 10×10 booth at the CrossFit Games and slightly below that of the 2024 Rogue Invitational ($3,500).

All vendors will get their company name and link on the WFP website, some standard pipe and drape around their booth and six vendor wristbands.

Vendors looking for larger booth space or are interested in becoming a vendor at multiple WFP events can contact the WFP team for special pricing.

The Vendor Deck is silent on additional costs that are typically add-ons at most events. Things like Wi-Fi and additional power are usually not included in the pricing. It is unclear how the WFP is managing those items.

Brands looking to become a vendor can apply via a link to PartnerHQ, the same vendor management system used by the CrossFit Games. The deadline to apply is May 1, eight days prior to the start of the competition.

VENDOR VILLAGE LAYOUT

There are no other details regarding Vendor Village as it relates to the layout, proximity to the competition floor or how many vendor spaces are available.

Want to read through the entire Vendor Deck? Here you go…