Crowds of visitors wander brilliantly lit shopping aisles, stunned by the abundance of goods on offer in the heart of the former rebel stronghold in northwest Syria.

Dana, near Sarmada in Idlib province, is less than 40 kilometres east of the country’s second city Aleppo, but was cut off from the rest of the country until the fall of president Bashar al-Assad less than a week ago.

It is a major shopping centre because of its proximity to the border with Turkey.

People pay in Turkish lira or in US dollars, and all the big brands are available, brought in from Syria’s powerful neighbour.

Everything from clothes to electrical goods to furniture is on display in main street stores and four shopping malls with gleaming windows.

“It’s been a long time since I have seen so many things,” said 54-year-old mother Aisha Darkalt, visiting from Aleppo with her family.