Nearly six-in-10 (58%) consumers view fall and winter sales events as an opportunity to complete most of their holiday shopping.
Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.
That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly four-in-10 (38%) will shop other early October events that aim to compete with the Amazon sale. A similar amount (42%) of respondents expect to take advantage of early December sales to save last minute.
[READ MORE: Target, Lowe’s, Wayfair kicking off holidays with October extravaganzas]
For Amazon Prime Big Deal Days, 68% shop for themselves and 45% shop for immediate family. Similarly, during Black Friday and Cyber Week sales, 72% shop for themselves and 49% for immediate family.
Nearly six-in-10 (58%) consumers view fall and winter sales events as an opportunity to complete most of their holiday shopping, while 46% use these events to purchase specific items they’ve had their eye on, and 45% shop opportunistically to find the best deals. Additionally, 40% take advantage of the sales to stock up on household essentials.
Nowadays, Amazon Prime Day sales are so extensive that it can be difficult to determine what's actually worth shopping— but that's where I come in. I've cover
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