Steve Madden, a fashion-forward footwear retailer, is partnering with Fast Simon, which provides AI-powered optimization, on an initiative to bring advanced AI shopping to 25 online stores.

The retailer will use the technology for power search, discovery and enhanced personalization and merchandising on its e-commerce sites. It will deploy Fast Simon’s Smart Rendering solution to boost the shopper experience with faster search and page loads as well as SEO performance, according to a press release.

“We are constantly exploring the most innovative technology to ensure a seamless path to purchase for our customers. We are excited to expand our partnership with Fast Simon’s AI,” Colleen Waters, VP of e-commerce at Steve Madden, said in the release. “Fast Simon’s no-code interface gives our businesses the power and agility to respond to trends in the moment.”