Black Friday, Cyber Monday and Travel Tuesday may steal the spotlight, but they’re not the only big sales events to watch for. Singles’ Day sales also bring impressive discounts across a wide range of items. This “anti-holiday,” which started in China in 1993 to celebrate being single, falls on November 11 and has grown into the country’s biggest shopping day. Lately, retailers worldwide have joined in, with brands like Athleta, Lelo and Boll & Branch all offering steep discounts.
This year’s Singles’ Day deals span multiple categories, including fashion, beauty, sexual wellness and home. Whether you’re in the market for fresh wardrobe staples or some luxury skincare essentials, there are plenty of goods to shop at a discount. Below, we rounded up the 40 best Singles’ Day sales you can shop today. If you don’t find everything you want, keep an eye on the best early Black Friday sales as well.
Athleta: Get 25% off top styles plus $50 off every purchase of $200 or more.
Crocs: Get 2 pairs for $50 during Crocs’ Singles Day Sale.
Everlane: Just in time for cozy season, Everlane is offering 30% off on sweaters and outerwear.
J.Crew: J.Crew is offering a tiered sale with up to 50% off the brand’s holiday collection that includes cozy sweaters, coats, dressy tops and more.
Nordstrom: Save up to 50% on brands like Hoka, Kiehl’s and Vince Camuto at Nordstrom right now.
Nadaam: The cashmere company is offering 30% off select styles and 10% off when you spend more than $300.
Cozy Earth: The luxe lifestyle brand is offering up to 50% off sitewide on cozy season essentials, including soft pajama sets, plush lounge socks, waffle bath robes, bamboo sheet sets and more.
Madewell: Refresh your wardrobe staples for 40% off with code SALEONSALE.
Abercrombie & Fitch: Take $25 off almost everything when you spend $125 or more.
Lululemon: Score major discounts on this best-selling athleisure wear when you shop its We Made Too Much Section.
Neiman Marcus: Treat yourself to some designer gear for up to 50% off.
Universal Standard: Take up to 70% off at this high-end size-inclusive brand.
Lelo: The luxury sex toy retailer is offering up to 50% off some of its most popular products right now, plus a free gift.
Lovehoney: Lovehoney is offering up to 70% off just about everything, including the beloved Magic Wand.
MysteryVibe: Take advantage of 30% off vibrators and gift sets this Singles’ Day.
Pink Cherry: Save up to 80% off clearance items and an additional 40% off on everything else with code BLACK.
Good Vibes: Shop the brand’s Black Friday preview sale and score up to 70% off vibrators, sex toy bundles and more.
Tracy’s Dog: Treat yourself to a new toy for up to 53% off during the brand’s Singles’ Day sale.
Zumio: Everything on Zumio is 20% off thanks to the brand’s National Sex Toy Day sale.
Dame: Bundle and save on luxury sex toys from Dame right now.
Womanizer: Shop its sale section to save up to 50% on massagers, oils and more, plus get a free toy with every order over $200.
AdoreMe: Take up to 50% off popular vibrators, toys and more right now.
Boll & Branch: Treat yourself to 20% off select styles with code FAVORITE20.
Our Place: Pick up the cult-favorite Always Pan at its lowest price ever—$95. Our Place is offering up to 48% off everything else on its site, too.
Brooklinen: Take advantage of Brooklinen’s limited time sale and upgrade your bedding for up to 20% off this Singles’ Day.
Caraway: Save up to 20% sitewide depending on how much you spend.
Buffy: Save 25% sitewide and snag special offers on select items when you shop between now and Black Friday.
Anthropologie: Enjoy 40% off select furniture and décor, including holiday-themed pillows, plush blankets in jewel tones and the brand’s popular collection of candles.
When we think of the most coveted fashion sales of the year, Zara's Black Friday sale (both in-store and online), comes top to mind. You can always rely on the