RG24seven Virtual Training, a BMM Innovation Group company, will debut alongside its UK-based safer gambling partner, Better Change, at the ICE Sustainable Gambling Zone, on January 20-22 at Fira Barcelona Gran Via. Representatives from both companies will also be present at the BMM Innovation Group Stand No. 2D34 to demonstrate their shared commitment to safer gambling practices.

“The Sustainable Gambling Zone, formerly the Consumer Protection Zone, is the leading platform for advancing safer gambling practices, driving policy discussions, and promoting collaboration,” according to a press release.

“We are honored to be invited to join the ICE Sustainable Gambling Zone, supporting its key mission ─ consumer protection,” said Wendy Anderson, CEO of RG24seven. “Our partnership with Better Change, launched last year, marks a significant milestone in helping the industry create safer, more sustainable gaming environments.”

“By combining our expertise in both the global gaming industry and virtual training with Better Change’s innovative approach to Positive Play, we are leading the way in safer gambling through education, innovation, and actionable change,” she added.

Victoria Reed

Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, said: “ICE Barcelona is the perfect stage for reinforcing our vision for a responsible gambling ecosystem. By teaming up with RG24seven, we’re able to offer a holistic approach to both education and technology that empowers the industry to adopt more sustainable practices that protect players.”

Throughout the three-day ICE show, representatives from RG24seven and Better Change will be at the Sustainable Gambling Zone and the BMM Innovation Group Stand No. 2D34 to engage with ICE attendees, discuss their shared mission, and provide live demonstrations of their safer gambling training.

Key highlights of the partnership:

• Expert-Led Training: RG24seven’s virtual training platform provides immersive, customized learning experiences to help operators, regulators, and suppliers understand the key aspects of responsible gambling, anti-money laundering, and other gaming-related topics. The RG24seven training is effective, free, and presented by industry experts.
• Harm Prevention Tools: Better Change will demonstrate its innovative technology designed to enhance operator capabilities in detecting and addressing harmful gambling behavior.
• Collaborative Approach: Both companies are focused on fostering an environment of collaboration and knowledge sharing, empowering the industry to collectively tackle the challenges of sustainability and responsible gambling.