With the LED sports lights and NOVA lights working in sync, the stadium also looked red, white, and blue during the national anthem, and various lights were used to give fans an interactive experience during the Chase Rice halftime show.
The unique lighting created an environment that couldn’t be fully experienced from the living room couch, or by watching on television. The best place to be for “Purple Rising” was at The Bank.
“We always try to continue to enhance the gameday experience, especially at night games that have become a really big part of our fan experience,” Senior Vice President of Marketing Brad Downs said.
“I thought it looked great. We used the new lights a lot during the game. I think they looked great when the stadium lights were out, and they even made an impact when we had the stadium lights on during breaks. The goal is to continue to add elements to our gameday that you can only get in stadium. We want to differentiate our experience and contribute to the homefield advantage. We want our fans to know they need to be there every game, especially at night games, when we can do things like this.”
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