Research from KPMG finds CEOs are prioritising resilience, technological innovation, and adaptability in 2025.

By Maggie Mancini

As organisations respond to global uncertainties, Qatar’s CEOs remain optimistic about long-term growth, with many prioritising resilience, technology adoption, and regulatory adaptability, according to KPMG’s 2024 Qatar CEO Outlook. The analysis, based on insights from Qatar’s top executives, explores how CEOs are navigating economic shifts, embracing digital transformation, and addressing sustainability and talent challenges amid rapid change. 

The report reveals that 64% of Qatar’s business leaders expect to see returns on their investments in generative AI within the next three to five years, underscoring a strong commitment to innovation. Additionally, 80% recognise AI as both a disruptor and a competitive advantage, reinforcing its transformative role across industries. However, leaders also acknowledge the challenges ahead, including ethical considerations, regulatory capabilities, and evolving workplace dynamics.  

Economic sentiment among CEOs remains cautiously optimistic, with a strong emphasis on regulatory compliance and financial resilience. The report indicates that while leaders see opportunities for expansion, they are also preparing for potential risks posed by global economic fluctuations and evolving tax regulations.  

The report highlights sustainability as a critical focus for businesses, with growing demands for transparency and accountability from stakeholders. CEOs are enhancing ESG disclosures and integrating sustainability into their corporate strategies. Talent and workforce transformation remain key priorities, with business leaders emphasising the importance of upskilling and leadership development to attract and retain top talent.