Though Qatar Airways touts this as a customer-centric campaign, it does mean uploading your face and handing it over to the airline. I looked over the terms and conditions, and it grants the airline ownership of the product you create: your face on the scene you pick. As they write, “[You] grant us a worldwide, non-exclusive, royalty-free, transferable, perpetual, non-revocable, sub-licensable right to use, reproduce, modify and create derivative works of Your Content for the Purpose.”
 
I know people often do this sort of thing with apps for fun, and maybe it’s a generational issue, but frankly, it gives me the creeps. What about you? Would you be willing to put your face in an airline ad for kicks?