The future starts now with Qatar Airways as they unveil Sama 2.0, its second-generation virtual cabin crew powered by advanced conversational Artificial Intellifence. Presented at ITB Berlin 2024 (Internationale Tourismus-Börse Berlin), the holographic cabin crew assistant enchanted attendees with its cutting-edge features designed to enhance the travel experience, showcasing Qatar Airways’ ongoing commitment to blending ground-breaking technology with world-class service.

Meet Sama 2.0

The name ‘Sama’ means ‘sky’ in Arabic, and Sama 2.0 certainly reflects Qatar Airways’ aspirations of elevating the travel experience at 35,000 feet in the sky. With personalised real-time answers to travel queries such as tips, flight itineraries and specific destination information that evolve and improve with each passenger, Sama is more than just an assistant but rather an integrated pillar of the airline’s hospitality.

Powered by UneeQ, a leader in human AI, Sama continuously learns from passenger interactions, allowing her to strengthen and master her conversational capabilities over time. Passengers can connect with Sama via the airline’s immersive QVerse platform and mobile app, fostering a seamless and intuitive travel experience. This first-of-its-kind innovation reinforces Qatar Airways’ underlying devotion to marrying advanced technology with intuition and empathy, bringing a truly unique and engaging experience to all travellers.

The Future of Aviation with AI

Sama 2.0 underlines Qatar Airways’ ethos of effortless travel through premium service. Her design equally incorporates passenger feedback to address any pain points, building a strong foundation for deeply personalised interactions in the future. Her ability to identify passenger needs and streamline operations is ultimately reshaping the airline’s approach to service excellence.

The Vice President of Marketing for Qatar Airways, Babar Rahman underscores this: 

Sama 2.0 represents our relentless pursuit of innovation, and embodies Qatar Airways’ values of exceptional service and hospitality. This is a monumental point in spearheading the successful synergy between technology and human connection – not only for Qatar Airways, but also for the industry at large. Qatar Airways affirms its commitment to leading and collaborating with innovation experts to create pioneering products and services for its customers.

A Leader in Aviation Innovation

Qatar Airways has long been at the forefront of technological innovation. From its Generative AI platform for in-depth travel planning to recognition as the World’s Best Airline Website from the World Travel Tech Awards, Qatar Airways is forever revolutionising travel. With Sama 2.0 as the latest addition to the airline’s AI ecosystem, the modern traveller is in for a treat with flawless convenience and a redefined level of . UpersonalisationneeQ Chief Executive Officer, Danny Tomsett comments:

She’s a testament to the endless possibilities of AI, capable of delivering personalised and engaging interactions that mirror human conversation.

Are you ready to step into the future of aviation with Sama 2.0? Let us know in the comments or through our social media!