Interest in the NFL’s All-Star festivities at the Pro Bowl continues to wane.

This year’s Pro Bowl (or Pro Bowl Games, as they are now officially called) averaged just 4.7 million viewers across ABC, ESPN, and Disney XD, the lowest audience ever for the game (excluding the COVID year) according to Front Office Sports. That’s an 18% decline from last year (5.75 million viewers) and a nearly 30% decline from two years ago (6.7 million), the first year of the new format.

Beginning in 2023, the NFL shifted the format of its Pro Bowl from a traditional tackle football game with pads and helmets to a flag football game with ancillary skills competitions like tug-of-war and kicking contests. That decision has yet to resonate with viewers.

Notably, this year’s Pro Bowl finished well behind the most recent iterations of both the NBA All-Star Game (5.4 million viewers) and the MLB All-Star Game (7.4 million viewers).

Aside from baseball, leagues have struggled to maintain interest in their respective All-Star games. The NFL’s Pro Bowl has now had seven consecutive years of declining audiences if you take out the COVID year. The NBA hasn’t eclipsed the 7-million viewer threshold since 2020. The NHL isn’t even holding an All-Star game this year, instead canceling the competition in favor of a “Four Nations Face Off” tournament that will help preview NHL players’ return to the Olympics in 2026.

Is there really much the leagues can do?

Players have, wisely, began valuing their health over a meaningless exhibition. Not to mention, many of the best players opt-out of the Pro Bowl entirely.

Luckily for the NFL, the league is in a position where Pro Bowl viewership doesn’t matter in the grand scheme of things. But a league like the NBA, where All-Star viewership is often among the most-watched events of the regular season, is something of a serious issue.

Nevertheless, it’s worth monitoring whether the NFL looks to re-imagine the Pro Bowl (again), or simply accept that it’s not the television draw it once was.