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Priceline, a pioneer in online travel services, has joined forces with Cover Genius, an expert in embedded insurance technology, to initiate a new partnership in North America. This alliance is designed to enhance travel protection for customers booking flights, hotels, rental cars, and travel packages through Priceline.

Utilizing the XCover platform by Cover Genius, recognized globally for its distribution capabilities, Priceline now offers multiple user-centric features to improve the travel protection experience. After purchasing travel protection, customers can conveniently review their policy details, seek support, file claims, and receive immediate payments for approved claims through their XCover Account. Cover Genius facilitates a smooth digital claims experience, offering multilingual support in over 40 languages, instant payouts in over 90 currencies, and maintaining a notably high Net Promoter Score after claims.

“We’re excited to collaborate with Priceline to bring our customer-centric protection to their travelers,” said Angus McDonald, CEO and Co-founder of Cover Genius. “We avoid ‘off-the-shelf’ offerings and build technology-driven solutions that we constantly test and iterate for the best possible insurance experience. This helps develop meaningful touchpoints with customers and drives additional revenue for our partners – in fact, after launching with us, Priceline saw an increase in insurance attach rates.” 

As the US travel and tourism market is projected to reach $198.70 billion in 2024, offering comprehensive travel protection is essential for brands aiming to build loyalty and protect customer investments. Cover Genius, a preferred insurtech partner for many of the world’s leading travel brands, brings an innovative approach to travel protection. This includes a versatile single API that supports multiple insurance lines, AI-driven recommendations tailored to individual customer needs, UI testing capabilities that promote growth, and a broad selection of products, including Cancel For Any Reason (CFAR) policies, quickly deployable across all 50 US states and over 60 countries.

“Our partnership with Cover Genius reinforces our commitment to revolutionize travel through pioneering technology,” said Lucy Bueti, Vice President, Rental Car and Ancillary Products at Priceline. “Through Cover Genius’ flexible platform and range of technology features, we’re able to launch and continuously improve our travel protection products to ensure they cater to the evolving needs of our customers. With the peace of mind their trip is protected, our customers can focus on the moments that matter most during their travels.”

XCover Protection is now accessible to millions of Priceline customers across the United States and Canada, with plans to expand to additional products and markets soon.

Cover Genius
Cover Genius stands as a leading global insurtech for embedded protection. Through its award-winning platform, XCover, it delivers seamless, comprehensive protection experiences to customers of the world’s largest digital companies. Licensed or authorized in over 60 countries and all 50 US states, Cover Genius empowers partners to integrate and offer various insurance lines and protections, achieving an industry-best post-claims Net Promoter Score (NPS) and serving over 30 million satisfied customers.

Priceline
Part of Booking Holdings Inc. [NASDAQ: BKNG], Priceline has pioneered the online travel industry for twenty-five years. Leveraging proprietary technology that combines negotiation with data-driven innovation, Priceline offers unmatched discounts that are not available elsewhere. Customers can choose from a vast array of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages, and experiences from renowned brands in more than 116 countries. With round-the-clock customer service and extra savings for Priceline VIP members, the company makes affordable travel accessible, allowing millions of customers to experience significant moments each year. At Priceline, where great value meets your happy place, that’s your happy price.