Game developer Playtech has announced a new responsible gambling partnership with the University of Nevada, Las Vegas (UNLV). The multi-year deal will see Playtech work alongside UNLV’s International Gaming Institute (IGI), leveraging their collective expertise in gambling technology and player protection.

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“We are delighted to collaborate with the prestigious UNLV IGI,” commented Jonathan Doubilet, VP of US Business Operations at Playtech, in a press release. “Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection.”

To begin, the companies will focus on using AI and machine learning to support responsible gambling.