Planet Fitness (PLNT) announced that it has realigned its leadership team to support the Company’s strategic imperatives and propel the brand forward. The following appointments will take effect on March 3: Bill Bode, currently Division President, U.S. Franchise, will move into the newly-created COO role and will oversee operations for both franchise and corporate clubs. Jennifer Simmons, currently Division President, Corporate Clubs, will move into the newly-created Chief Strategy Officer role. As COO, Bode will be responsible for bringing to life the Company’s non-intimidating, high-value member experience in Planet Fitness clubs. Bode has been with the Company for 8 years and will continue to report to CEO Colleen Keating. As Chief Strategy Officer, Jennifer Simmons will be responsible for ensuring a data-driven approach to support the execution of the Company’s strategic imperatives, identifying emerging trends, and ensuring the organization is well-positioned to remain the fitness category leader. Ms. Simmons has been with the Company for 11 years and will continue to report to Keating.

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