Buck Lucky and Espressioso’s Coffee share a storefront on Fourth Street selling vintage items from local vendors. It’s the third time a vintage shop has set up in that location.
A Petaluma-based vintage and vendor market has debuted its first shop in downtown Santa Rosa inside the same space as a local coffee shop.
Buck Lucky Collective, owned by Lena Claypool, soft launched its shop at 529 4th Street in November with approximately 20 vendors renting space to sell vintage clothing, handmade earrings and other homemade products.
Claypool said she originally started Buck Lucky when she was in high school and made clothes that she sold at local markets. She then started her own market under the brand’s name at the Phoenix Theater in Petaluma, then opened her first storefront in on Kentucky Street in 2021.
“I just love clothes, there’s just nothing that I love more and I just really care about the community and local artists and giving everyone an opportunity,” she said.
Claypool works with local vendors by renting them a table or rack to display their products for sale. The clothing makers or curators keep 85% of the proceeds.
Adorned with pink walls and boy band posters, Buck Lucky shares the space with coffee shop Espressioso’s Coffee owned by husband-and-wife pair Michael and Nora Specioso. The couple are the main tenants and previously rented to Holee Vintage.
After the owner of Holee Vintage began working at the Barlow, the space was taken over in March last year by Tripl3 J’s, also a vintage store. It moved to the Santa Rosa Plaza a few months later.
When looking to open her second space, Claypool said the Fourth Street location “just fell into her lap.” She said Michael Specioso reached out and asked if she was interested.
Specioso said he and his wife had met Claypool at one of her markets in Petaluma and the three shared a vision for the location. They wanted to create a space anchored in fostering community through not just shopping and coffee, but also events like a fashion show Claypool hosted last summer in Petaluma.
“Lena has a good vision to help us out with those events to kind of fill up the space rather than it just being a transactional boring shopping experience,” Specioso said.
He said when the couple started their coffee shop in 2021 they noticed the need for connection.
Santa Rosa store manager Lynsee Witham said the community has been very welcoming, and even some employees from neighboring shops dropped by to say hello.
Witham, who worked with Claypool at the Petaluma store and considers her a best friend, said the Fourth Street location has four employees, including herself.
Beyond having a space to sip coffee and shop at the same time, there’s a plan to hold more social events to engage with customers. Witham said she would love to host more markets in the store and craft classes such as jewelry making.
“We just want it to be a place where people will come in and spend time and make it kind of a spot to just hang out,” Claypool said.
You can reach Staff Writer Melanie Nguyen at 707-521-5457 or melanie.nguyen@pressdemocrat.com. On X (Twitter) @mellybelly119
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