People are frustrated that they can’t access the sports they want to watch
Key stat: The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.
Beyond the chart:
- About half (47.6%) of people in the US will be live sports viewers in 2025, per our forecast.
- As streamers show more live sports, viewers need to have access to certain platforms to watch their teams. Netflix may get a subscription boost when Chiefs, Steelers, Ravens, Texans, and Beyoncé fans alike want to tune into its Christmas Day games.
Use this chart: Marketers can use this chart to make the case for partnering with streaming platforms that aggregate or offer a wide breadth of sports broadcasts, push for locally targeted advertising on regional broadcasts, and highlight the importance of a seamless customer experience.
Related EMARKETER reports:
Methodology: Data is from the November 2024 Altman Solon report titled “2024 Global Sports Survey – Chapter 1: Evolving Fan Habits.” 2,951 adults ages 18+ who are interested in sports were surveyed during June-September 2024. The survey was conducted in China, Germany, Saudi Arabia, the UK, and the US.
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