As the home of all live ICC matches in Australia, Prime Video is bringing The ICC Men’s Champions Trophy to cricket fans nationwide, launching its ‘Go Full Cricket’ campaign featuring Australian men’s cricket captain and Prime Video ambassador Pat Cummins.

In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field. From practising his sweep shot with a rolled-up newspaper to rehearsing his sledges in the mirror after a shower, the humorous and honest insights are peppered with cricket nuances throughout, celebrating the game’s spirit and tradition.

“I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game,” said Australian cricket captain and Prime Video ambassador Pat Cummins. “This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia.”

James Beswick and Rowan Foxcroft, associate creative directors at Leo Australia, said, “Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind, whilst drumming up excitement for the first of many great ICC Cricket tournaments Prime Video have in store for 2025. If anyone’s seen where the Brett Lee portrait went, do let us know.”

‘Go Full Cricket’ brings fans into the home of Cummins, just as Prime Video brings ICC tournaments live and exclusively to fans – anytime, anywhere and on any device. The ICC Men’s Champions Trophy will see the world’s top ODI teams descend on Pakistan and the UAE from 19 February – 9 March. Making its long-awaited return to the international cricket calendar, the 15-match tournament will be staged for the first time in eight years.

The campaign will run across Social, OLV and owned channels.