Prime Video has released its latest campaign ‘Go Full Cricket’ fronted by Australian men’s cricket captain and Prime Video Australia brand ambassador Pat Cummins ahead of the highly-anticipated return of the ICC Men’s Champions Trophy 2025 kicking off on Wednesday 19 February.

In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket tragic life off the field.  From practicing his sweep shot with rolled up newspaper, to rehearsing his sledges in the mirror after a shower; the humorous and honest insights are peppered with cricket nuances throughout, celebrating the games spirit and tradition.

‘Go Full Cricket’ brings fans into the home of Cummins, just as Prime Video brings ICC tournaments live and exclusively to fans – anytime, anywhere and on any device. The ICC Men’s Champions Trophy will see the world’s top ODI teams descend on Pakistan and the UAE from 19 February – 9 March. Making its long-awaited return to the international cricket calendar, the 15-match tournament will be staged for the first time in eight years. The 2025 edition will see eight teams battle it out in search of the iconic Champions Trophy white jackets, hosted across Pakistan as the tournament’s defending champions, as well as UAE as the neutral venue.

“Fresh from leading Australia to victory in the Border-Gavaskar Trophy, Pat Cummins has excelled in his debut role as Prime Video ambassador, spearheading our latest cricket campaign.” says Alexandra Gilbert, Head of Prime Video Content Australia and New Zealand. “We’re bringing Australian cricket fans all ICC major events exclusively on Prime Video through 2027, and the ICC Men’s Champions Trophy will be hugely entertaining to watch where the world’s top teams and biggest stars battle it out – streaming live and exclusively on Prime Video Australia.”

“I had a lot of fun working with the Prime Video team to create these ads to support the return of the ICC Men’s Champions Trophy tournament in February, and I hope they show the passion Australian cricket fans have for the game,” said Australian cricket captain and Prime Video ambassador Pat Cummins. “This year’s tournament will no doubt be full of drama, and with every match live at 8pm AEDT, it’s easy to watch along, live and exclusive on Prime Video in Australia”.

Australia enters the ICC Men’s Champions Trophy 2025 with high ambition to lift the Champions Trophy for the first time in almost 16 years. The Champions Trophy will officially begin as hosts Pakistan play the curtain-raising match against New Zealand on 19 February. Some of cricket’s most iconic rivalries will face off throughout the 19 days of competition, including when Australia takes on England on 22 February, before a show-stopping match-up between Pakistan and India in Dubai on 23 February. The Semi-Finals will begin on 4 March, before the first winners of the Champions Trophy in eight years are crowned when the Final is held on 9 March.

All matches will begin at 8.00pm AEDT– live and exclusive on Prime Video. For fans looking to catch up on the 2025 ICC Men’s Champions Trophy 2025 action, customers will have a choice of 10- or 25-minute highlights on Prime Video exclusively, or a full match replay from the first ball available immediately after the match has finished. There will also be a ‘rapid recap’ feature for fans joining the broadcast late to bring them up to speed with a short highlights package of action so far, which is an innovation exclusive feature to Prime Video in Australia.

2025 ICC Men’s Champions Trophy 2025 is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial. Prime Video is the first-stop entertainment destination for sports content including world class documentaries such as The Test series, Kelce, and the All or Nothing franchise. Prime Video is the exclusive broadcaster of all men’s and women’s ICC events in Australia until 2027, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s World Cups and the World Test Championship Final.