Paris Hilton’s a brunette — well, kind of.

Last night, the reality star, 43, went incognito with shoulder-length dark brown hair while doing some last-minute holiday shopping in Beverly Hills alongside husband Carter Reum, also 43.

Covering up by way of a black Prada bucket hat ($795) and oversized sunglasses, Hilton, who is known for her signature blond locks, flew under the radar.

However, it’s unclear if the “Simple Life” alum really switched up her look, or more likely added a dark wig for her low-key shopping date.

She kept her look casual with a black zip-up hoodie with red, yellow and orange stripes, black sweatpants and athletic sneakers.

Hilton added a dose of polish to the off-duty outfit with not one but two Chanel bags, toting around the luxury label’s black quilted carryall and a smaller white purse.

Reum, too, opted for a low-key look consisting of a black button-down, coordinating denim and white kicks.

And her two purses weren’t quite enough Chanel for Hilton; she did some damage in the Chanel store as well, carrying multiple shopping bags and a large smile on her way out.

This is the second year in a row Hilton wore a wig to disguise herself while wrapping up her holiday shopping on Dec. 23.

Last year, the mom of two strolled around Beverly Hills, donning black hair underneath a gray hat and choosing a similar zip-up and jeans outfit.

Being in the limelight for all of her life, Hilton is used to being stopped on the streets.

And though the entrepreneur said in an interview with Nylon in September that she’s willing to take photos with anyone who asks, she still wants to go places with her family.

Her solution: Going out in disguise.

“I have hundreds of wigs,” Hilton told the outlet. “So it could be any color with giant sunglasses, a hat, a hoodie, sometimes a face mask.”

She added, “Just to be able to be undercover and run around and do fun stuff and be normal.”

Reum and Hilton, who tied the knot in 2021, share two kids — son Phoenix, 22 months, and daughter London, 13 months.

As for the family’s holiday plans, Hilton admitted to E! News that she tends to spoil her kids this time of year.

“It’s so hard because there’s so many cool toys there,” she told the publication at iHeartRadio’s Jingle Ball holiday special on Dec. 6. “I’m like, ‘I kind of want this, too.’”