Ostin’s Pintura Digital Frames Dominate Chinese E-Commerce, Expands to US Market on Amazon
Ostin Technology Group (Nasdaq: OST) reported strong sales performance for its digital photo frame product, Pintura, during recent Chinese shopping festivals. The product ranked second in digital photo frame sales on Tmall and Taobao, and third on JD.com and Douyin during Singles’ Day. During the December 12 shopping festival, Pintura’s online store ranked among the top two digital frame sellers on Taobao and Tmall.
The company has begun international expansion, launching Pintura products on Amazon in the United States and through its exclusive e-Commerce website for overseas markets during the Black Friday season. This expansion strategy aims to increase overall sales and strengthen the Pintura brand’s global presence.
Ostin Technology Group (Nasdaq: OST) ha riportato un forte andamento delle vendite per il suo prodotto di cornice digitale, Pintura, durante i recenti festival di shopping cinesi. Il prodotto si è classificato al secondo posto nelle vendite di cornici digitali su Tmall e Taobao, e al terzo posto su JD.com e Douyin durante il Singles’ Day. Durante il festival di shopping del 12 dicembre, il negozio online di Pintura si è posizionato tra i primi due venditori di cornici digitali su Taobao e Tmall.
L’azienda ha avviato un’espansione internazionale, lanciando i prodotti Pintura su Amazon negli Stati Uniti e attraverso il suo sito e-commerce esclusivo per i mercati esteri durante la stagione del Black Friday. Questa strategia di espansione mira ad aumentare le vendite complessive e rafforzare la presenza globale del marchio Pintura.
Ostin Technology Group (Nasdaq: OST) reportó un sólido desempeño en ventas para su producto de marco fotográfico digital, Pintura, durante los recientes festivales de compras en China. El producto ocupó el segundo lugar en ventas de marcos digitales en Tmall y Taobao, y el tercero en JD.com y Douyin durante el Día de los Solteros. Durante el festival de compras del 12 de diciembre, la tienda en línea de Pintura se ubicó entre los dos principales vendedores de marcos digitales en Taobao y Tmall.
La compañía ha comenzado una expansión internacional, lanzando productos Pintura en Amazon en Estados Unidos y a través de su sitio web de comercio electrónico exclusivo para mercados internacionales durante la temporada del Black Friday. Esta estrategia de expansión tiene como objetivo aumentar las ventas generales y fortalecer la presencia global de la marca Pintura.
오스틴 테크놀로지 그룹 (Nasdaq: OST)는 최근 중국의 쇼핑 축제 동안 디지털 사진 프레임 제품 핀투라의 강력한 판매 성과를 보고했습니다. 이 제품은 Tmall과 Taobao에서 디지털 사진 프레임 판매에서 두 번째로, JD.com과 Douyin에서는 세 번째로 판매되었습니다. 12월 12일 쇼핑 축제 동안, 핀투라의 온라인 매장은 Taobao와 Tmall에서 디지털 프레임 판매 상위 두 곳에 올랐습니다.
회사는 해외 시장을 위한 독점 전자상거래 웹사이트를 통해 미국 아마존에서 핀투라 제품을 출시하며 국제 확장을 시작했습니다. 이 확장 전략은 전체 판매를 증가시키고 핀투라 브랜드의 글로벌 존재감을 강화하는 것을 목표로 하고 있습니다.
Ostin Technology Group (Nasdaq: OST) a rapporté de solides performances de vente pour son produit de cadre photo numérique, Pintura, lors des récents festivals de shopping chinois. Ce produit a été classé deuxième en termes de ventes de cadres photo numériques sur Tmall et Taobao, et troisième sur JD.com et Douyin durant le Singles’ Day. Lors du festival de shopping du 12 décembre, la boutique en ligne de Pintura s’est classée parmi les deux premiers vendeurs de cadres numériques sur Taobao et Tmall.
La société a commencé son expansion internationale, lançant des produits Pintura sur Amazon aux États-Unis et via son site web de commerce électronique exclusif pour les marchés étrangers pendant la saison du Black Friday. Cette stratégie d’expansion vise à augmenter les ventes globales et à renforcer la présence mondiale de la marque Pintura.
Ostin Technology Group (Nasdaq: OST) hat eine starke Verkaufsleistung für sein digitales Bilderrahmen-Produkt Pintura während der jüngsten chinesischen Einkaufsfestivals gemeldet. Das Produkt belegte den zweiten Platz bei den Verkäufen von digitalen Bilderrahmen auf Tmall und Taobao, sowie den dritten Platz auf JD.com und Douyin während des Singles’ Day. Während des Einkaufsfestivals am 12. Dezember war der Online-Shop von Pintura unter den zwei besten Verkäufern von digitalen Rahmen auf Taobao und Tmall.
Das Unternehmen hat mit der internationalen Expansion begonnen und die Pintura-Produkte während der Black Friday-Saison auf Amazon in den Vereinigten Staaten und über seine exklusive E-Commerce-Website für Überseemärkte eingeführt. Diese Expansionsstrategie zielt darauf ab, die Gesamtverkäufe zu steigern und die globale Präsenz der Marke Pintura zu stärken.
Positive
- Strong sales performance in major Chinese e-commerce platforms
- Achieved top rankings in digital photo frame category across multiple platforms
- Successfully expanded into US market through Amazon
- Established international presence with dedicated overseas e-commerce website
Insights
The sales performance during China’s major shopping festivals reveals significant market traction for Ostin’s Pintura product line. Securing top rankings on leading platforms like Tmall, JD.com and Douyin is particularly noteworthy given the fierce competition in China’s digital products market.
The expansion to Amazon US and dedicated international e-commerce channels demonstrates a calculated move to tap into the $5.4 billion global digital photo frame market. However, the international digital frame space is dominated by established players like Nixplay and Aura, making market penetration challenging. The timing of the Black Friday launch suggests a strategic understanding of Western shopping patterns, though success will heavily depend on competitive pricing and feature differentiation.
The dual-market strategy targeting both domestic Chinese and international consumers positions OST for potential revenue diversification. Their success in China’s hyper-competitive e-commerce landscape, particularly during Singles’ Day – the world’s largest shopping festival – indicates strong product-market fit and effective channel management. The second-place ranking on Tmall, China’s premier B2C platform, is especially significant as it typically correlates with substantial sales volume and brand credibility.
However, the US market entry comes with unique challenges. American consumers typically show different purchasing behaviors and brand preferences compared to Chinese consumers. The success of this expansion will largely depend on OST’s ability to adapt its marketing strategy and product features to Western consumer expectations while maintaining competitive margins in a more mature market.
Nanjing, China, Jan. 08, 2025 (GLOBE NEWSWIRE) — Ostin Technology Group Co., Ltd. (the “Company”) (Nasdaq: OST), a supplier of display modules and polarizers in China, today announced that its digital photo frame and display product, Pintura, has achieved remarkable sales during the recently concluded “Singles’ Day” and “December 12” shopping festivals. Pintura excelled on various domestic e-commerce platforms, ranking second in the category of digital photo frame sales on Tmall and Taobao, and third on JD.com and Douyin during the Singles’ Day shopping festival. Pintura’s online store also ranked among the top two digital frame sellers during the December 12 shopping festival on Taobao and Tmall. These results highlight the growing popularity of the Pintura brand and the strong recognition that consumers have for the Pintura brand.
Following the success of the shopping festivals, the Company has been actively expanding into international markets. The arrival of the Black Friday season marked the official launch of its overseas operations, with Pintura products now available on Amazon for sale in the United States and the Company’s exclusive e-Commerce website for overseas market. This strategic move is expected to not only broaden the Company’s market reach but also to significantly boost overall sales and enhance the international presence of the Pintura brand.
Mr. Tao Ling, Chairman and CEO of the Company, said: “The Company remains committed to product innovation and market expansion to meet the evolving needs of consumers. We extend our heartfelt gratitude to all our supporters of Pintura and look forward to achieving even greater success in the coming year.”
About Ostin Technology Group Co., Ltd.
Founded in 2010, the Company is a supplier of display modules and polarizers in China. The Company designs, develops, and manufactures TFT-LCD display modules in a wide range of sizes and customized sizes which are mainly used in consumer electronics, outdoor LCD displays, and automotive displays. The Company also manufactures polarizers used in the TFT-LCD display modules.
For more information, please visit http://www.austinelec.com/
Forward-Looking Statement
This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, underlying assumptions, and other statements that are other than statements of historical facts. When the Company uses words such as “may,” “will,” “intend,” “should,” “believe,” “expect,” “anticipate,” “project,” “estimate” or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company’s goals and strategies; the Company’s forecast on market trends; the Company’s future business development; the demand for and market acceptance for new products; expectation to receive customer orders for new products; the anticipated timing for the marketing and sales of new products; changes in technology; the Company’s ability to attract and retain skilled professionals; client concentration; and general economic conditions affecting the Company’s industry and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the SEC. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.
For more information, please contact:
Ostin Technology Group Co., Ltd.
Investor Relations:
Janice Wang
Wealth Financial Services LLC
Phone: +86 13811768599 +1 628 283 9214
Email: services@wealthfsllc.com
FAQ
How did OST’s Pintura perform during Singles’ Day 2025?
Pintura ranked second in digital photo frame sales on Tmall and Taobao, and third on JD.com and Douyin during the Singles’ Day shopping festival.
What was OST’s Pintura ranking during the December 12 shopping festival?
Pintura’s online store ranked among the top two digital frame sellers on Taobao and Tmall during the December 12 shopping festival.
Where has OST expanded its Pintura product sales internationally?
OST has expanded Pintura sales to the United States through Amazon and launched an exclusive e-commerce website for overseas markets.
When did OST begin its international expansion for Pintura products?
OST began its international expansion during the Black Friday season, launching on Amazon US and its exclusive overseas e-commerce website.
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