How much of your Christmas shopping did you do online last year?

If you’re like most people, your online purchases are steadily increasing, with the convenience and variety available via digital stores helping to drive more take-up of digital shopping.

And that’s also seeing more and more people buying from social apps, with most platforms seeing an uptick in direct shopping performance, as more users discover products, and make purchases, in-stream.

Indeed, according to this overview from Visual Capitalist, online shopping has now exceeded the records set during the pandemic, when we were all forced to shop online during the COVID lockdowns.

Which is important to note for marketers, and those looking to facilitate sales via their apps, with the opportunity now greater than ever to facilitate in-stream sales.

Check out the graphic below.