Nike (NKE) has announced an extension of its partnerships with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA), committing to another 12 seasons as the league’s official apparel provider. This move follows Elliot Hill’s takeover as CEO last week — a key development in the company’s turnaround efforts.
Yahoo Finance Senior Reporter Brooke DiPalma details the importance of these partnerships, discussing how they will help support Nike’s position in the athletic apparel market.
To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.
This post was written by Angel Smith
Dave McMenamin, ESPN Staff WriterOct 22, 2024, 03:26 PM ETCloseLakers and NBA reporter for ESPN. Covered the Lakers and NBA for ESPNLosAngeles.com from 2009-14,
Jayson Tatum is coming off a unique yet celebratory summer. The Celtics star began the festivities in June, helping lead his franchise to their 18th NBA champio
Michael Reaves/Getty ImagesHall of Famer Jerry West will be honored by the Los Angeles Lakers prior to Tuesday's regular-season opener against the Minnesota Tim
David Berding/Getty ImagesMinnesota Timberwolves guard Anthony Edwards is one of the fastest-rising superstars in the NBA, but he won't be satisfied until he's