Netflix NFL Christmas Gameday reaches 65 million U.S. viewers
The second game of the Netflix Christmas doubleheader, Ravens-Texans, was the most-watched Christmas Day game on record among A18-34 with 5.1 million U.S. viewers (based on Nielsen records dating back to 2001).
Netflix’s Christmas Day games dominated global social conversation. #BeyonceBowl rocketed to the No. 1 worldwide trend on X immediately as her performance kicked off – replacing #Christmas itself. Following her performance, Netflix occupied 10 of the top 12 trending topics on X in the U.S. #NFLonNetflix also trended around the world, reaching a peak of No. 2 in Australia, No. 3 in the U.K. and Germany, No. 5 in Brazil and France, and No. 6 in the U.S.
CBS Sports produced the games, with NFL Media producing the pre, post and studio halftime programming. EverWonder Studio executive produced NFL Christmas Gameday.
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