And, in the 29-second video, Swift — the high-profile girlfriend of Chiefs tight end Travis Kelce — was featured five times, including sharing an on-field kiss with her lover after the AFC Championship game.

It was a polarizing decision, with fans mixed — though some were outspoken in the decision to include the pop star more times than 2023 NFL MVP Lamar Jackson.

“STOP SHOWING TAYLOR SWIFT WE DONT CARE,” wrote one user on X.

“Genuine question, why is Taylor Swift shown more times in this video than anyone in your actual league?” wrote another.

Well, Burleson saw some of the anger, and responded on CBS on Wednesday.

“And for all of you guys who are in your feelings — take several seats,” he said. “Get out of your feelings. “Oh, are you upset? You’re a little mad because Taylor Swift is in the promo? Who cares! Wipe the drool off your tank top, put some pants on, and get out of your momma’s basement. I don’t understand what the big deal is. Every other sport can show celebrities at the game. We show Taylor Swift and you get in your feels! Man, get out of your feelings, man, and watch the game!”

Swift became a common appearance at NFL games last year as her dating life became intertwined with the football world.

And with her attending big games — including the Chiefs’ Super Bowl win — Swift was shown plenty of times on television broadcasts.

But, as the New York Times reported in January, the “Bad Blood” singer was generally shown for less than 25 seconds per game, a minuscule amount of time in the grander picture of what usually is a four-hour NFL contest.

With the Chiefs primed for a chance at a third straight Super Bowl, it’s likely Swift will be shown more on TV this year — whether fans are happy or not.