A recent Feed.fm survey highlights that 94% of fitness app users view music as essential for motivation, emphasizing the need for curated soundtracks
As fitness enthusiasts use mobile applications to enhance their workouts, new data from Feed.fm underscores the vital role music plays in this digital landscape. The findings from the 2024 Feed.fm App Engagement Survey reveal how carefully curated playlists can motivate users and elevate their overall exercise experience.
To understand the impact of music on app engagement and user behavior, Feed.fm conducted a comprehensive survey targeting a diverse group of mobile app users across the U.S. Respondents, aged 18 to 55, represent a broad spectrum of individuals who regularly use mobile apps, games, social media and other entertainment applications. Each participant uses these apps more than once a month, providing deep insights into how music influences their app experiences, choices and behaviors.
According to the survey, 94% of respondents view music as essential for maintaining motivation during workouts. Additionally, 83% of users expressed a preference for a mix of familiar and new music to help sustain their energy and focus throughout their workouts.
Music has long been recognized as a crucial element in the fitness industry, influencing not only user engagement but also performance outcomes. Research by Karageorghis and Jones (2011) demonstrates that music can enhance workout efficiency by increasing endurance and reducing perceived exertion. For fitness professionals, understanding the psychological impact of music can be instrumental in designing effective training programs and creating an engaging atmosphere for clients.
The survey indicates that 76% of users are more likely to download an app if it allows them to select their own music. This feature not only empowers users but also differentiates apps. Furthermore, 64% of respondents are inclined to spend more time in apps that feature their favorite music, indicating that personalized soundtracks prolong engagement.
The data suggests that offering popular and recognizable music can lead to higher user acquisition and retention. Users are increasingly attracted to apps that feature chart-toppers or timeless classics, as 64% of respondents are more likely to download an app that includes popular music. This trend emphasizes the necessity of integrating well-known tracks to create positive emotional associations and boost instant engagement.
“From the data, it’s clear that music is not just an accessory but a necessity for fitness-focused apps,” said Lauren Pufpaf, COO of Feed.fm. “The combination of familiar hits and new music discoveries gives users the motivation they need to hit their goals.”
The survey results highlight a growing demand for curated fitness music experiences, emphasizing the importance of effective music integration in app development.
