Monumental partners with KLUTCH Sports Group, Legends, and Elevate to help lead landmark arena project and create world-class fan experience 

Washington, D.C. (January 14, 2025) – Monumental Sports & Entertainment (MSE) announced today three industry-leading agencies to help lead the execution of a brand-new, completely modernized Capital One Arena in downtown Washington, D.C. Renowned partner companies KLUTCH Sports Group and United Talent Agency will help guide MSE’s commercial partnership strategy, global premium experiences company Legends will support MSE’s premium sales efforts, and full-service strategy, design, and execution agency Elevate Creative will offer expertise on brand messaging, team activation, and sponsorship integration. 

Today’s announcement comes as MSE formally begins construction on the new Capital One Arena, having received unanimous approval on the development and finance agreements from the D.C. Council last month for the three-year, $800+ million arena transformation. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.  

“As we embark on the creation of a brand-new Capital One Arena, we are proud to partner with KLUTCH Sports Group, Legends, and Elevate—three of the most respected and innovative agencies in the industry,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “Their expertise will be instrumental in shaping the future of our arena, ensuring we not only meet but exceed the expectations of our fans, partners, and community. With their support, we are poised to create a world-class venue that will redefine the fan experience for years to come and set a new standard for sports and entertainment in the D.C. region and across the country.” 

KLUTCH Sports Group & United Talent Agency 

MSE has partnered with KLUTCH Sports Group and United Talent Agency to enhance its commercial partnership strategy for the reimagined Capital One Arena. KLUTCH will play a pivotal role in the valuation and packaging of the arena’s new partnership offerings, aligning with MSE’s vision to transform the venue into a state-of-the-art entertainment hub. As a trusted extension of MSE’s Global Partnerships team, KLUTCH will leverage its vast network and industry-leading expertise to support the sales and development of strategic partnerships across all Monumental properties and platforms. With a proven track record of maximizing value for premier brands, KLUTCH is an ideal fit to drive innovative partnerships that will elevate the fan experience and provide unprecedented opportunities for sponsors. 

“At KLUTCH, we pride ourselves on forging innovative partnerships that amplify the value of premier brands, and this collaboration is a testament to that mission,” said Andrew Feinberg, KLUTCH’s Head of Global Partnerships. “Together, we’re setting the stage for a new era of sports and entertainment in the nation’s capital.” 

Legends 

With a proven history of delivering transformative results in sports and entertainment venues, Legends will play a key role in advancing the premium sales strategy for MSE and the new Capital One Arena. Legends will provide comprehensive premium sales and marketing support, including an in-house team that will work closely with MSE’s sales staff to drive success throughout the three-year construction project. Legends will focus on supporting the success of MSE’s growing volume of premium seat offerings, including The Vaults, set to debut in October 2025. The team will also oversee the development of two new small group premium seating clubs and a fully reimagined suites business in the later phases of the arena transformation. Legends is uniquely positioned to help MSE redefine the premium fan experience at Capital One Arena and take the VIP experience to new heights. 

“At Legends, we embrace the opportunity to partner with great people on ambitious projects on the biggest stages. The transformation at Capital One Arena embodies this, representing a bold step forward for Monumental Sports & Entertainment,” said Mike Ondrejko, President of Global Sales, Legends. “We’re honored to collaborate with their world-class team to introduce a redefined premium experience to the great market of Washington, D.C.” 

Elevate Creative 

Owing to their extensive expertise in creating engaging, immersive brand experiences and integrating sponsorships into world-class venues, MSE has chosen Elevate Creative to drive branding and sponsorship integration strategy for the new arena, supporting MSE’s marketing group in shaping the overall brand vision for the venue. A key aspect of Elevate’s work will include developing compelling storytelling and brand experiences for the arena project – as seen with the noted Where Monuments Meet Momentum campaign, which debuted in December 2024 – as well as collaborating with MSE to ensure seamless brand and sponsor integration throughout Capital One Arena, with special focus on premier spaces like the United Globe Club and Lounge.  

“At Elevate Creative, we’re committed to delivering exceptional experiences that connect with sports fans and create lasting memories and meaningful impact,” said Drew Bryant, Chief Creative Officer of Elevate. “We combine the precision of design with the spark of emotion to craft stories — that’s where the magic happens. Partnering with Monumental Sports on this project is a true honor. Our collaboration brought their vision to life in a way that not only energizes fans and engages partners, but also shines a light on both their legacy and where they’re headed. This is the kind of work that reminds you why you do what you do.”  

In addition to the agency partners unveiled today, in October, MSE announced that Clark Construction Group, Gensler, and CAA ICON would serve as partners in the delivery of the transformation of Capital One Arena. CAA ICON is serving as the overall project manager, Gensler is leading design efforts, and Clark Construction will oversee building construction as MSE works to deliver a best-in-class experience for fans and a world-class destination for its athletes. 

Additional information about the brand-new Capital One Arena is available HERE. 

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About Monumental Sports & Entertainment  

Monumental Sports & Entertainment is America’s leading sports and entertainment family. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.  

About KLUTCH Sports Group 

Founded in 2012 by CEO Rich Paul, KLUTCH Sports Group is a premier agency representing some of the world’s biggest athletes across major professional sports. KLUTCH’s unique, 360 approach helps clients at any stage of their career maximize opportunities across the rapidly changing entertainment, media, and business landscape, and provides strategic support in partnerships, branding, communications, social responsibility, and more. With proven expertise in the intersections of sports, entertainment, and culture, KLUTCH connects top teams, major leagues, and properties with global brands. In 2019, KLUTCH partnered with the leading global talent and entertainment company UTA, and in 2024, was named one of GQ’s 20 Most Creative Companies in the World. 

About Legends 

Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on LinkedIn, Instagram, and X. 

About Elevate 

Elevate is an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond with innovative, data-driven, revenue-generating solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary technology solutions, data sources, and software products, maximizes efficiencies in Consumer Insights, Research, Strategy and Analytics; Brand Consulting and Activation; Partnership Sales and Consulting; Executive Talent Strategy, Recruitment, Performance, and Organizational Optimization; Creative Consultancy and Experiential Design; Property, Premium Hospitality, and Ticketing Strategy and Sales; Feasibility and Revenue Consultation for New and Renovated Venues; and more. Established in 2018 to provide comprehensive solutions to organizations across the global sports and entertainment ecosystem; today, the agency supports over 1,000 of the world’s most ambitious organizations across sports, entertainment, media, technology, gaming, lifestyle, and consumer sectors. For more information, follow Elevate Experiences on Instagram and TikTok and Elevate on X (@OneElevate_), LinkedIn, and Instagram.