Doha, Qatar: MATAR, the Qatar Company for Airports Operation and Management clinched the Best AI Solution-Corporate award for its AI powered Digital Human for  Customer Service, at the Qatar Digital Business Awards 2024 organised by the Ministry of Communication and Information Technology (MCIT), on November 27.

The Qatar Digital Business Awards honours companies and individuals in the State of Qatar for their digital transformation, innovation and entrepreneurship.

The awards aim to encourage organizations to develop and introduce digital solutions and enhance skills and capabilities that will raise service quality and standards in the region.

This year, the new category introduced – Best AI Solution – Corporate, recognized organizations that have implemented AI solutions to solve key business challenges that optimise operations and enhance customer service. MATAR emerged as a winner in the category, for its AI powered Digital Human for Customer Service solution at Hamad International Airport, as the latest innovative solution showcased impactful use of AI and the airport’s commitment to transforming passenger experience, through innovation.

Commenting on the accolade, Chief Operating Officer at MATAR Hamad Ali Al-Khater, said: “Innovation is the backbone of Hamad International Airport’s operations. By harnessing the transformative impact of artificial intelligence, we are redefining the customer experience, as the aviation industry evolves.

“Attaining this recognition showcases our commitment to leveraging technology that creates a seamless, personalized and efficient journey for our passengers. We continue to strive for excellence and position Hamad International Airport as a leading destination in the aviation industry, that continues to contribute to the vision and economy of Qatar.”