Target is dropping daily holiday shopping deals of up to 50% off, offering weekly deal drops and launching an all-new Early Black Friday Sale this month.

Starting Nov. 3, the company is launching weekly deals every Sunday with brands including LEGO, Barbie, Dyson, Shark, Good & Gather and Wondershop.

Target shoppers enrolled in the company’s free loyalty program, Target Circle, can get daily deals on select items up to half off from Nov. 1 until Dec. 24.

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Deals will be available online at Target.com, in the Target app and in retail stores.

The new programs aim to “make consumers’ holiday shopping even more magical and affordable.”

“We know consumers have a lot of choices when it comes to holiday shopping, so we’re leaning into what Target does better than anyone — great products, great prices and a shopping experience that’s easy and fun,” Rick Gomez, Target’s executive vice president and chief commercial officer, said in a release.

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“With amazing deals all season, early Black Friday offers, exclusive deals for Target Circle members, an assortment full of exclusive-to-Target gift options for everyone on your list and our industry-leading Holiday Price Match Guarantee, our team is kicking off the holidays in a way only Target can.”

Target’s new Early Black Friday Sale kicks off Thursday, Nov. 7 and ends Saturday, Nov. 9.

The sale features thousands of holiday deals on apparel, accessories, toys, kitchen products, floor care, holiday decor, bedding and more.

Target also offers a Holiday Price Match Guarantee from Nov. 7 through Dec. 24.

This feature allows guests to bring items back for a lower price if the product they purchased decreases later in the season. The retailer will price-match it.

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Target will also match select competitors’ pricing within 14 days of purchase.