Boutique fitness with an AI twist: Lumin Fitness combines a low-labor franchising model for operators and a personalized, immersive experience for members

Lumin Fitness, an AI-powered fitness studio delivering immersive workouts, is opening its second smart studio on February 24 in Katy-Cinco, Texas, following a 13-unit franchise agreement signed last year with multi-brand franchise group Verge Fit Holdings.

The investment group operates 200 franchise locations across the U.S. and plans to open 13 Lumin Fitness studios across Texas over the next three years. 

Studios are also in development for Louisiana. 

Lumin Fitness members are guided by wall-to-wall LED screens that track reps, weights and movement while offering real-time feedback and form correction during 40-minute group high-intensity functional training fitness classes focusing on aerobic fitness, muscular fitness, motor fitness and mobility. The group classes change daily, and members can preview the class and make modifications as needed. Participants are encouraged to bring their mobile phones and Bluetooth or wireless earbuds for the in-ear training component, although some are available to rent. 

Personalization is key at Lumin; members can select their own music and training style for each class in the accompanying app.

Lumin uses a proprietary fitness operating system (Lumin OS) to elevate the gamified experience, where points are earned based on workout performance, such as the number of reps completed, range of motion, difficulty of movements and the weight used. Members have the option to participate in leaderboard ranking, and the points can be converted to Lumin Coin, which can be redeemed for perks and rewards. 

Leading up to Lumin’s soft opening next week, the fitness brand is offering the community an exclusive preview of the new studio by hosting multiple free classes daily and special offers for founding members. A Grand Opening celebration is planned for March 1.

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“This location is not only a testament to our vision but also to the incredible partnership we’ve built with Verge,” Lumin co-founder and chief product officer Omeed Shams said. “As the flagship location for this partnership, Lumin Fitness Cinco Ranch is poised to set the standard for future Lumin studios across the country. Together, we are redefining the way people approach health and wellness.”

On the franchising side, Lumin Fitness offers a minimal staffing model and classes running every 45 minutes throughout the day.