LIV Golf debuts new brand campaign ahead of season
LIV Golf has launched a new brand campaign, “Long LIV Golf,” as the league begins its 2025 season today in Saudi Arabia. The initial spot in the campaign is dubbed “A Few Thoughts” and runs for 60 seconds. It includes cameos from Bryson DeChambeau, Phil Mickelson, Dustin Johnson and Jon Rahm and delves into what the future of golf should look like.
RELATED: LIV Golf, Fox Sports announce broadcast schedule for 2025
LIV worked with BBDO, N.Y., on the campaign. LIV also has entered into a long-term partnership with BBDO beyond the new campaign. Anthony Mandler of Arts&Sciences directed the campaign, which will air regionally in N.Y. and L.A. during Super Bowl LIX on Sunday.
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