Don’t expect to see Lil Baby in the casinos anymore, but he’s still making it rain in other ways. The 4PF rapper and Fanatics CEO Michael Rubin have become close friends over the years as they’ve aligned on REFORM Alliance ventures and business dealings such as Mitchell & Ness and Fanatics.

Rubin and Lil Baby have been the subject of plenty of memes and social media fodder with photos from his famed “white parties” on July 4. Elsewhere talking to Yachty, Baby revealed the memes actually bother him.

“I don’t play with n—-s, period on no funny, weird s–t. I’m dapping Kuzma up and Mike’s happy to see me he run up on me. I got 10 other pictures,” Baby said. “We play like that. They white so they don’t really understand how I understand. Even when the picture came out before it went viral I told Mike, ‘I can’t have pictures like that.’”

He continued: “When that picture came out, I literally made Mike Rubin go to the security camera in his house and go to the footage the whole time. I ain’t even gonna post that s–t… Certain s–t, all that type s–t like that really bother me. How I grew up, certain s–t can’t be on your name.”

The 30-year-old called Michael Rubin a “super great influence” on his life. “We have the best conversations ever,” Baby added. “He damn near fascinated with the way I live, and I’m fascinated with the way he lives so we live in the middle.”

Lil Baby is looking to kick off 2025 on a high note as he readies a pair of albums, the first of which is set to arrive on Jan. 3 with WHAM (Who Hard As Me).