Laurent Petit: How Active Giving Combines Fitness With Environmental Impact
Absolutely. My passion for sports started early in life but truly took shape in my 20s when I realized it has profound benefits on both mental and physical health. My move to Berlin introduced me to the city’s dynamic community sports scene, which deeply influenced my perspective. It was during a solo cycling tour across Europe that I envisioned Active Giving. The concept was simple but powerful: harness the energy of physical activities to drive environmental initiatives, such as tree planting, financed through partnerships with brands.
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