Interactive Strength’s Strategic Acquisition Powers $50M Revenue Target, Global Fitness Expansion
Interactive Strength (NASDAQ:TRNR) has signed a binding agreement to acquire Sportstech, Germany’s largest connected fitness equipment company. The acquisition, expected to close by April 1, 2025, will create a scaled international operation in the US and German markets.
Key highlights of the deal:
- TRNR projects over $50M in revenue for 2025 and expects to achieve EBITDA profitability in H2 2025
- Sportstech has served nearly 3 million customers since 2012, achieving profitability without external capital
- The deal represents TRNR’s second acquisition within 12 months
- The combined entity will leverage TRNR’s Nasdaq listing and global presence to accelerate Sportstech’s growth, particularly in the US market
The acquisition aligns with TRNR’s strategy of building shareholder value through accretive acquisitions in the fragmented global health & wellness market.
Interactive Strength (NASDAQ:TRNR) ha firmato un contratto vincolante per acquisire Sportstech, la più grande azienda di attrezzature per il fitness connesse in Germania. L’acquisizione, prevista per concludersi entro il 1° aprile 2025, creerà un’operazione internazionale su scala nei mercati statunitensi e tedeschi.
Principali evidenze dell’accordo:
- TRNR prevede oltre 50 milioni di dollari di fatturato per il 2025 e si aspetta di raggiungere la redditività EBITDA nel secondo semestre del 2025
- Sportstech ha servito quasi 3 milioni di clienti dal 2012, raggiungendo la redditività senza capitale esterno
- L’accordo rappresenta la seconda acquisizione di TRNR entro 12 mesi
- Entità combinata sfrutterà la quotazione Nasdaq di TRNR e la presenza globale per accelerare la crescita di Sportstech, in particolare nel mercato statunitense
L’acquisizione si allinea con la strategia di TRNR di costruire valore per gli azionisti attraverso acquisizioni redditizie nel frammentato mercato globale della salute e del benessere.
Interactive Strength (NASDAQ:TRNR) ha firmado un acuerdo vinculante para adquirir Sportstech, la mayor empresa de equipos de fitness conectados de Alemania. Se espera que la adquisición se cierre antes del 1 de abril de 2025, creando una operación internacional a gran escala en los mercados de EE. UU. y Alemania.
Aspectos destacados del acuerdo:
- TRNR proyecta más de 50 millones de dólares en ingresos para 2025 y espera lograr rentabilidad EBITDA en el segundo semestre de 2025
- Sportstech ha atendido a casi 3 millones de clientes desde 2012, logrando rentabilidad sin capital externo
- El acuerdo representa la segunda adquisición de TRNR en 12 meses
- La entidad combinada aprovechará la cotización en Nasdaq de TRNR y su presencia global para acelerar el crecimiento de Sportstech, especialmente en el mercado estadounidense
La adquisición está alineada con la estrategia de TRNR de generar valor para los accionistas a través de adquisiciones que agreguen valor en el fragmentado mercado global de salud y bienestar.
인터랙티브 스트렝스 (NASDAQ:TRNR)는 독일 최대의 연결형 피트니스 장비 회사인 스포츠테크를 인수하기 위한 구속력 있는 계약을 체결했습니다. 2025년 4월 1일까지 완료될 것으로 예상되는 이번 인수는 미국과 독일 시장에서 국제적인 운영을 구축할 것입니다.
계약의 주요 내용:
- TRNR은 2025년 5천만 달러 이상의 수익을 예상하고 있으며, 2025년 하반기에는 EBITDA 수익성을 달성할 것으로 기대하고 있습니다.
- 스포츠테크는 2012년 이후로 거의 300만 고객에게 서비스를 제공하며 외부 자본 없이 수익성을 달성했습니다.
- 이번 거래는 TRNR의 12개월 이내 두 번째 인수입니다.
- 결합된 기업은 TRNR의 나스닥 상장과 글로벌 존재감을 활용하여 스포츠테크의 성장을 가속화할 것이며, 특히 미국 시장에서 그렇습니다.
이번 인수는 단편화된 글로벌 건강 & 웰빙 시장에서 가치 있는 인수합병을 통해 주주 가치를 구축하는 TRNR의 전략과 일치합니다.
Interactive Strength (NASDAQ:TRNR) a signé un accord contraignant pour acquérir Sportstech, le plus grand fabricant d’équipements de fitness connectés en Allemagne. L’acquisition, prévue pour être finalisée d’ici le 1er avril 2025, créera une opération internationale à grande échelle sur les marchés américain et allemand.
Points clés de cet accord :
- TRNR prévoit plus de 50 millions de dollars de revenus pour 2025 et s’attend à atteindre la rentabilité EBITDA au deuxième semestre 2025
- Sportstech a servi près de 3 millions de clients depuis 2012, atteignant la rentabilité sans capital externe
- L’accord représente la deuxième acquisition de TRNR en 12 mois
- L’entité combinée tirera parti de la cotation Nasdaq de TRNR et de sa présence mondiale pour accélérer la croissance de Sportstech, en particulier sur le marché américain
L’acquisition est en adéquation avec la stratégie de TRNR visant à créer de la valeur pour les actionnaires par le biais d’acquisitions productives sur le marché mondial de la santé et du bien-être, qui est très fragmenté.
Interactive Strength (NASDAQ:TRNR) hat eine verbindliche Vereinbarung zur Übernahme von Sportstech, dem größten Anbieter von vernetzten Fitnessgeräten in Deutschland, unterzeichnet. Die Übernahme, die voraussichtlich bis zum 1. April 2025 abgeschlossen sein wird, wird eine internationale Operation in den US- und deutschen Märkten schaffen.
Wichtige Highlights des Deals:
- TRNR erwartet über 50 Millionen Dollar Umsatz für 2025 und strebt an, im zweiten Halbjahr 2025 rentabel zu werden (EBITDA)
- Sportstech hat seit 2012 fast 3 Millionen Kunden bedient und dabei ohne externes Kapital Rentabilität erreicht
- Der Deal stellt die zweite Übernahme von TRNR innerhalb von 12 Monaten dar
- Die kombinierte Einheit wird die Nasdaq-Notierung von TRNR und die globale Präsenz nutzen, um das Wachstum von Sportstech, insbesondere auf dem US-Markt, zu beschleunigen
Die Übernahme passt zur Strategie von TRNR, den Aktionärswert durch wertschöpfende Übernahmen im fragmentierten globalen Gesundheits- und Wellnessmarkt zu steigern.
Positive
- Expected to achieve EBITDA profitability in H2 2025
- Projected revenue of $50M+ in 2025 on pro forma basis
- Acquiring a profitable business with established customer base (3M customers)
- Immediate accretive impact on TRNR’s results
- Expansion into Germany, the second-largest fitness market globally
Insights
This strategic acquisition represents a transformative moment for Interactive Strength, positioning it as a significant player in the global connected fitness market. The deal structure reveals several compelling strategic advantages:
Market Leadership & Geographic Expansion: By combining TRNR’s US presence with Sportstech’s German market dominance, the merged entity gains immediate scale in the world’s two largest fitness markets. This dual-market presence provides natural hedging against regional market fluctuations and creates a robust platform for global expansion.
Financial Impact & Operational Efficiency: Sportstech brings immediate value with its
Strategic Market Consolidation: This acquisition, TRNR’s second in 12 months, reveals a clear roll-up strategy in the fragmented health & wellness market. The combination of CLMBR and FORME brands with Sportstech’s equipment portfolio creates a diverse product offering that can address various customer segments and price points.
Growth Catalysts: Key value drivers include:
- Cross-selling opportunities across combined 3 million customer base
- Operational synergies in supply chain and R&D
- Enhanced distribution networks in both US and European markets
- Accelerated product development through combined technological capabilities
The deal’s immediate accretive nature and the complementary business models suggest a well-thought-out integration strategy that could serve as a template for future acquisitions in TRNR’s consolidation playbook.
TRNR is expected to generate more than
Sportstech is founder-led, having achieved profitability and scale without raising capital and has successfully sold equipment to almost 3 million customers since 2012
TRNR Listing and global presence to help Sportstech accelerate growth beyond core markets, most notably the US; Sportstech’s scaled, profitable business to drive step-change for TRNR top and bottom lines
Transaction delivers on previously-announced LOI, combines highly complementary businesses to create a scaled, international operation anchored in the US and Germany, the #1 and #2 fitness markets globally
Deal – TRNR’s second within 12 months – advances its strategy for building shareholder value through accretive acquisitions of profitable, growth businesses in the fragmented global health & wellness market
TRNR CEO to discuss transaction at 2025 Connected: Health & Fitness Summit today in Los Angeles
AUSTIN, TX / ACCESS Newswire / February 11, 2025 / Interactive Strength Inc. (NASDAQ:TRNR) (“TRNR” or “the Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced it had signed a binding transaction agreement to acquire Sportstech Brands Holding GMBH (“Sportstech”), the largest connected fitness and equipment company in Germany. The binding transaction agreement marks an expected milestone in the acquisition process, following TRNR’s previously-announced non-binding LOI with Sportstech – and combines businesses with highly complementary operations to create a scaled group anchored in the US and Germany, the two largest fitness markets in the world. The deal is expected to close as early as April 1, 2025 and will be immediately accretive to TRNR’s results.
“This is a huge leap forward for both Interactive Strength and Sportstech, dramatically accelerating the combined company’s ability to serve both consumers and businesses and grow globally,” said TRNR Founder and CEO Trent Ward. “In Ali and Sportstech, we have the ideal partner – an experienced and successful Founder of a highly-complementary fitness platform who bootstrapped his way to eight figures in profitable revenue and is motivated to grow even further and faster. This is a proud day for the teams from both companies and a major boost for our ability to create shareholder value.”
“At Sportstech, we’re focused on a world where fitness and health are accessible to everyone and attractive to anyone,” said Ali Ahmad, Founder and CEO. “TRNR’s equipment, distribution and finance experience as well as its Nasdaq listing represent the resources our employees and customers need to grow our fitness community without sacrificing quality of experience or outcomes. We’re very excited to bring our mission of helping everyone achieve their fitness goals to even more people, across more markets.”
Mr. Ward continued: “The global health & wellness market is growing, but also fragmented. There’s a significant opportunity to create shareholder value by consolidating a portfolio of quality businesses that offer a variety of equipment, training and content to different types of customers, across many markets. Sportstech is exactly that kind of business, with an experienced, sophisticated team that’s also passionate about fitness.”
About Sportstech Brands Holding GMBH
Sportstech is a profitable,
Transaction Overview
-
TRNR will acquire
99% of Sportstech in an all-stock transaction, with an initial consideration of$15M in non-voting convertible preferred stock, with the conversion price to be determined by using the volume-weighted average price of the 20 trading days immediately prior to June 15, 2026, subject to compliance with Nasdaq Listing Rule 5635(d). -
There is the potential for future stock-based earnouts in three tranches, contingent upon specific EBITDA-performance targets for the business as of March 2026 and March 2027, that could total an additional
$40M , upon achieving a cumulative EBITDA of more than$25M over the 24 months from April 2025 to March 2027. -
This performance-driven valuation structure, with up to
73% of the total consideration being contingent upon future earnings, protects the TRNR shareholders and should ensure an attractive acquisition multiple of earnings. -
The Sportstech shareholder is exchanging all of his equity to become a long-term shareholder in the combined company, with an extended “lock-up” of
45% of the maximum consideration until June 2026 and55% until June 2027. There is no cash consideration being paid to the Sportstech shareholder. -
Sportstech Founder and CEO, Ali Ahmad, will join the TRNR Board upon closing of the transaction.
-
The acquisition does not have a financing contingency.
For more information the Company’s investor website as well as its required filings with the US Securities & Exchange Commission (SEC).
TRNR Investor Contact
ir@interactivestrength.com
TRNR Media Contact
forme@jacktaylorpr.com
About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR’s design is compact and easy to move – making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Forward-Looking Statements:
This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of completing this or other acquisitions, as well as the acquisition being accretive to the Company’s financial results, as well as projections of the revenue for 2025 and achieving profitability in the second half of 2025. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
Contact Information
John McNamara
IR
john@tradigitalir.com
917-658-2602
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire
FAQ
When will TRNR’s acquisition of Sportstech close?
The acquisition is expected to close as early as April 1, 2025.
What is the projected revenue for TRNR after the Sportstech acquisition?
TRNR expects to generate more than $50 million in revenue in 2025 on a pro forma basis.
How many customers has Sportstech served since its founding?
Sportstech has successfully sold equipment to almost 3 million customers since 2012.
When does TRNR expect to achieve EBITDA profitability following the Sportstech acquisition?
TRNR expects to achieve EBITDA profitability in the second half of 2025.
How will the Sportstech acquisition impact TRNR’s financial results?
The deal is expected to be immediately accretive to TRNR’s results upon closing.
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