This content was produced in partnership with Bazoom Group.

Online gambling has become rampant in the past few years, mainly due to advancements in technology. Today, almost everyone has a smartphone, which makes it easy to advertise gambling online.

Moreover, almost all industries, especially the gambling industry, rely on influencer marketing to promote their products online. Influencers are more relatable, especially to the younger generation. So, due to their trustworthiness, influencers are able to win the hearts of online gamblers.

However, with this influence comes the responsibility of championing responsible gambling. This write-up delves into how influencer podcasters are leading the charge in promoting responsible gambling across the internet. Read on!

Why are Influencer Podcasters in a Better Position to Promote Responsible Gambling?

Well, the influencer appeal is quite remarkable. Today, podcasters have become a reliable source of information and entertainment among the younger generation. They usually create content that many people resonate with, which puts them in a better position to promote responsible gambling initiatives.

You see, podcasters have the skills to give valuable insights into the challenges and opportunities around problem gambling in a humorous yet educative way.

Roles Played by Influencer Podcasters to Redefine Responsible Gambling

Influencer podcasters play a huge role in shaping narratives around the internet. Below are some of their roles in redefining responsible gambling.

1. Educating the Masses

As stated above, every podcaster has a unique way of educating their listeners. They can create informative content that enlightens the target audience in a fun way. That’s why we believe they hold the power to shape perception and behavior around gambling practices. They act as the bridge between entertainment and education.

2. Offering Real Support

After podcasters drive awareness, they can then direct listeners to helpful resources. This includes helplines and support platforms such as GamCare, GamStop, and BetStop.

Usually, these forums offer self-exclusion registers, allowing you to exclude yourself either partially or fully from licensed gambling sites in their respective jurisdictions. Assuming you want to take a one-month break from playing pokies online for real money in Australia, you can visit the BetStop platform. It allows you to exclude yourself from all Australian licensed online wagering services in a single step. Based on your situation, you can self-exclude for a minimum of 1 month and up to a lifetime.

3. Great Source of Inspiration

For those dealing with gambling addiction, influencer podcasters can be great sources of inspiration. They usually give a more intimate perspective of situations associated with problem gambling. This includes financial losses, mental struggles, and emotional distress. Influencer podcasting can be an excellent way of destigmatizing the need to seek help.

Challenges Facing Influencer Podcasters in the Battle Against Problem Gambling

Responsible gambling should not solely be associated with problem gambling. A significant number of individuals consider online casinos to be their source of entertainment.

In that case, there’s a need for influencer podcasters to strike a perfect balance between gambling being a form of entertainment and advocating for its safe use. If not, it can affect the credibility of their shows, which many see as reliable and trusted sources of information. Simply put, podcasters must come across as professionals rather than prejudiced when discussing responsible gambling in their forums.

Another challenge facing influencer podcasters is the fact that they collaborate with some online casinos to promote safe gambling. As such, they must remain transparent about such collaborations.

This ensures they appear trustworthy in front of their listeners, which goes a long way in spreading awareness about responsible gambling. In short, their content must prioritize the well-being of players over sponsorship revenue.

There’s also the possibility of influencer podcasters creating a false sense of safety and normalcy around gambling. As a result, countries like Australia have set guidelines for influencer social media advertising to ensure transparency regarding advertising partnerships.

Furthermore, in the UK, measures have been implemented to clearly identify commercial relationships in gambling advertisements featuring influencers. The whole idea behind such initiatives is to mitigate the adverse impacts of gambling marketing on the younger generation.

The Future of Responsible Gambling Advocacy

Looking ahead, AI and machine learning could be instrumental in making punters smarter to ensure a safe and enjoyable gambling experience. Influencer podcasters can leverage these technologies to gather and analyze data from listeners’ feedback. In doing this, they’ll be able to tailor their content to address specific issues rather than solely associating iGaming with problem gambling.

Besides, iGaming companies are expected to take on more accountability in promoting safe gambling in the coming years. This includes providing influencer podcasters with the tools and information necessary to facilitate safe gambling initiatives.

iGaming companies could also assign more dedicated staff members to responsible gambling initiatives. All these efforts ensure that responsible gambling extends beyond compliance requirements.

Conclusion

It’s in everyone’s best interest to approach the topic of responsible gambling with moderation. iGaming in online casinos is a form of entertainment for many people. As such, influencer podcasters must understand the subject thoroughly, and base their opinions on solid facts backed by data. They must devise ways to deliver subtle and tailored messages that resonate with the target audience.

If you or anyone you know has a gambling problem, call 1-800-GAMBLER.