In a nutshell: Planters opens applications for 3 new NUTmobile drivers

Posted by author January 21, 2025 Jobs

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Have you ever dreamed about driving the world’s largest peanut on wheels?

For 90 years, Planters, the nut and chocolate snack company, has offered college graduates with the dream to pursue just that. For one year, three standout job applicants − “Peanutters” − are chosen to drive the 26-foot-long peanut on wheels, more commonly known as the NUTmobile.

As the new year is underway, Planters is looking to hire its next trio of Peanutters for the 2025-2026 season.

Interested in learning more? Here’s everything we know about applying for the Planters’ NUTmobile.

What is the NUTmobile?

The NUTmobile is a 26-foot-long peanut on wheels, Planters’ promotional vehicle driven across the country.

What do NUTmobile drivers do?

In a nutshell, NUTmobile drivers plan and execute more than 200 annual events across the country, promoting the Planters brand through the 26-foot-long peanut on wheels.

NUTmobile drivers are responsible for securing media in markets across the country, creating a positive brand experience for direct consumer interactions, and documenting and brainstorming creative content for the NUTmobile’s social media.

According to the NUTmobile job application, more specific responsibilities include:

Pitching the NUTmobile’s arrival in a community to local media, including TV, radio and digital publications
Scheduling and partaking in media interviews and providing weekly reports on media hits
Managing the NUTmobile’s social media accounts, posting three to five times a week
Engaging in more than 160,000 one-on-one customer interactions, ensuring all attendees have a “nutty time” and a positive brand experience
Managing administrative and logistical planning and rate negotiations for hotels, parking , and vehicle maintenance
Memorizing and articulating key facts about Planters’ history, while in costume, performing in character roles

Further job responsibilities are available on the NUTmobile job application.

What are the qualifications to be a NUTmobile driver?

NUTmobile applicants must have a bachelor’s degree, preferably in sales, marketing, journalism, public relations or communications and a valid driver’s license, according to the NUTmobile job application.

Applicants must be available to work weekends, weekdays, nigh,t and holidays and be willing to travel, as that is an essential part of the job.

How long is a NUTmobile ‘season’?

NUTmobile drivers are hired for one year, from June to the following May.

How much do NUTmobile drivers get paid?

The starting rate of a NUTmobile driver is $45,000 annually, according to the NUTmobile job application.

The job also offers medical, dental, vision, and prescription drug coverage, a 401(k) match, a wellness program, life insurance, tuition reimbursement, and paid time off.

When does the job application close for the NUTmobile?

The application for the NUTmobile closes on Friday, Feb. 14. Applicants should complete a traditional online job application and submit a creative audition video to be considered for the role.

Available on the Hormel Foods website, the job is listed as “Peanutter Marketing,” based in Austin, Minnesota. Though, the job is solely remote travel.

How did the NUTmobile get started?

The first NUTmobile, which was actually just a two-door peanut-shaped car, was built and used by a Planters salesman in 1935, according to the Planters website.

In 1999, Planters unveiled the Mr. Peanut Hot Rod, a 25-foot-long peanut-shaped vehicle. The same year, the recognizable NUTmobile traveled to more than 35 cities.

Over the years, several different NUTmobiles have been introduced and retired. Today, one NUTmobile serves as the full-time tour vehicle, according to the Planters website.

Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at gcross@usatoday.com.