It looks to bring creative storytelling to Arabic-speaking audiences

iHeartMedia and the State of Qatar have announced a multi-year partnership to grow the podcasting industry in the Middle East and North Africa.

According to a joint press release, the partnership will help bring podcasting infrastructure to Qatar and “will spark a wave of creative storytelling across the MENA region, leading to the region becoming a global podcasting hub.”

iHeart will develop a new podcast studio in Qatar, accompanied by a lineup of original shows and the introduction of popular podcasts to Arabic-listening audiences.

The broadcaster will also lead specialized “masterclasses” to nurture local talent and host global industry events. Qatar’s Government Communications Office (GCO) will coordinate the effort with iHeart.

Sheikh Jassim bin Mansour bin Jabor Al Thani, GCO director, said in the release: “This collaboration marks a significant step towards the development of the podcasting industry in the region and reinforcing Qatar’s position as a leading hub for digital content creation.

“I am confident this platform will serve as a catalyst for creativity, inspire new storytelling formats build a sustainable podcasting ecosystem and create opportunities for a new of generation of content creators in the Arab world.”

The partnership was announced during Web Summit Qatar’s main stage by Conal Byrne, CEO of the iHeartMedia Digital Audio Group.

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