The two-year partnership, kicking off at this year’s Women’s Cricket World Cup in India and running until the end of 2027, marks the world cricket governing body’s first dedicated commercial partners for the women’s game.

The first-of-its-kind association announced through a criiio cricket festival event in Dubai, featuring 100 girls and coinciding with the International Women’s Day, will offer a major boost to the promising trajectory of the women’s game.

Strengthening ICC’s ambitions to accelerate the development of the women’s game on a global scale, the partnership between the two pioneering forces will include other major events in the international calendar such as Women’s T20 World Cups, U19 Women’s T20 World Cups, and the inaugural Women’s Champions Trophy in 2027.