Tinkering with logo designs seems to be one of Google’s favourite pursuits. Its decision to create new logos for its apps by adopting the colours from the main Google logo for every design created a uniform identity but made it harder for users to find things.

And now some Google products are on to a second round of logo redesigns, it seems. But I’m not convinced the apparent new logo for Google Shopping would be a positive change.

The existing Google Shopping logo comprises a label divided into four sections with the familiar Google red, blue, green, and yellow. A white hole helps identify the shape as a price tag, while the white ‘G’ makes it extra clear that Google is involved. It’s boring, but it’s simple and clear.