The way consumers shop is evolving rapidly, with trends like in-game shopping, generative AI-powered services, and 3D website experiences reshaping their expectations. However, many brands struggle to deliver the interactive, seamless shopping experiences that most shoppers, especially Gen Z, now demand from online and in-store experiences.

Infinite Reality’s new report, “Retail’s Next Frontier,” is based on proprietary research that dives into these shifting expectations, offering actionable insights into shopping attitudes and the rise of immersive shopping. Discover what brands can do to bolster customer engagement and drive better outcomes while learning what motivates today’s shoppers and how to adapt to changing demands.

Insights include:

• Online vs. in-store: Online shopping is often preferred due to its convenience; however, the inability to directly interact with products is online shopping’s top disadvantage.
• Virtual interactions: 66% of consumers are ready to explore immersive shopping experiences, with interest in augmented and mixed reality services.
• Improvements wanted: To boost satisfaction, shoppers want more advanced filtering/sorting tools, clear product specs, and more reviews from real people.

The time is now to embrace new technologies and reimagine online shopping. Download the report.